What exactly is manufactured hype?
- Thread starter Rembrandt
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Graphics Horse
Member
hype is what the press does, ' don't believe the hype'. It's all manufactured.
Somehow everyone forgot this and thought it was a word for consumer excitement.
Somehow everyone forgot this and thought it was a word for consumer excitement.
ArkkAngel007
Member
Indeed, and I've been seeing a lot of new people filling up the lobbies. Far from a dead title on XBO. PC has some pretty good reasons for the small community, and I wouldn't blame 360 owners for jumping ship.
It wasn't the next COD or Halo, but I don't see why that would matter to anyone who isn't EA/Microsoft/Respawn.
It's pretty stupid overall of a concept. Nearly everything that has a marketing train behind it can be argued as manufactured. Lately I've seen it equate to 'I don't like thing, so hype is fake'. Like with Evolve, because how dare a multiplayer FPS be enjoyable over RPG X and Y Souls.
All hype is advertisement, manufactured hype is normally meaning media or analyst hype.
bitesnintendog
Member
I would define manufactured hype as publisher/dev marketing a game as something grander than it is and misleading people in the process.
While I think the games press can certainly manufacture hype, I'm willing to believe different people get excited about different things and continue to take all preview coverage with the fact they'll never say anything overly negative. I think people see coverage where someone is excited about a thing they don't like and assume that it's not genuine because they don't like it.
While I think the games press can certainly manufacture hype, I'm willing to believe different people get excited about different things and continue to take all preview coverage with the fact they'll never say anything overly negative. I think people see coverage where someone is excited about a thing they don't like and assume that it's not genuine because they don't like it.
I think the most eloquent way of viewing the difference between manufactured and natural hype would be to simply draw a comparison between the sort of attention a game would have received with and without the backing of large amounts of marketing dollars. Ostensibly this would require some sort of objectivity and critical thinking but perhaps one reasonable way to quantify the "legitimacy" of hype is legs. Games that have players themselves are generating hype for naturally tend to keep on selling. Games where corporations are the ones primarily generating the hype tend to die off shortly after release when players can play the game themselves with no restrictions and eventually have their preconceptions replaced with their actual opinion.
An example on the manufactured end of hype is clearly Titanfall. The game received enormous corporate backed hype before its release and once players are actually able to play it all they want, the game is dead within 3 months.
An example on the natural end of hype is Minecraft. It had a marketing budget of $0 and received little to no coverage prior to its release. After people get their hands on it, it explodes out of control and 3 years later it's still breaking sales records and routinely appearing in the top 10 sales lists for consoles.
An example on the manufactured end of hype is clearly Titanfall. The game received enormous corporate backed hype before its release and once players are actually able to play it all they want, the game is dead within 3 months.
An example on the natural end of hype is Minecraft. It had a marketing budget of $0 and received little to no coverage prior to its release. After people get their hands on it, it explodes out of control and 3 years later it's still breaking sales records and routinely appearing in the top 10 sales lists for consoles.
Dragonborn
Member
I'll admit, I haven't kept up with TF (which is why I asked to be sure), but then again I don't keep up with CoD yet I know when new DLC's. I can only speak to the event up till March.
Of course, a game sells a lot less in it's second month, but TF X1 just totally collapsed. In it's second month, Infamous sold more than the X1 version of TF. I didn't expect that from what was hyped up as the greatest game ever.
I'm jumping the gun on Evolve, but they're going to make a big push for it. Don't get me wrong though, I am looking forward to the game.
As for no man's sky, yes the media is hyping it up, but so is the community. In fact, the hype has been ongoing ever since it was revealed back at the VGX. It feels more, genuine I guess.
With TF, it felt like the media, and MS were trying to ram it down your throat (yes, a bit hyperbolic I know, but you get what I'm saying) as much as possible. I swear they would mention it in the most unrelated circumstances.
Sure, if you ignore what I'm saying.
Basically this.
A game winning a lot of awards is not fabricated.
To me, manufactured hype is the result of successful astroturfing.
Ding ding ding. Winners!
It's pretty much "I don't want to hear about this game because I'm not interested in it (for whatever reason) so the hype is manufactured!".
Also, manufactured hype = companies creating hype for a game? Umm... what AAA game hasn't a company tried to created hype for? That's advertising. So silly.
...
Yeah, time to leave the thread.
Freshmaker
I am Korean.
So pretty much anything from Rockstar's Oscar worthy writers.
PeregrinSe7en
Member
it always made me laugh when i read that description in the watch dogs CE edition.
game to a new franchise not even out yet and they're already using hyperbolic terminology.
pure pr
Wut? Never existed...
Don't be so hyperbolic.
TrueGrime
Member
This is why I find myself looking at a poster's post history more often than I should.
Regardless of the fact if the hype carries over to gamers, or follows through on it's hype, it's when publishers and media outlets "hype" something up to an unusual extent, or more than that of what actual gamers think.
Titanfall and Watch Dogs, regardless of their success, were manufactured hype, as press everywhere was hailing it as "the-best-revolutionary-new-game-in-the-genre" even when it had little/literally nothing to show. Sometimesdue to extraordinary amounts of shady marketing in which companies say the stupidest shit that comes out as a horrible commercial.
"Too much for my eyeballs to process...eyeballs are melted" - IGN
"Have you seen Titanfall?" - Name one person that said that shit, that wasn't a gaming site when there was almost nothing for show.
Edit: Games you don't like? Wat. I didn't like how shoddy the Beta ran on my PC, but my hours playing Titanfall have been fun. It still is hard for anyone to say that hype wasn't manufactured.
Titanfall and Watch Dogs, regardless of their success, were manufactured hype, as press everywhere was hailing it as "the-best-revolutionary-new-game-in-the-genre" even when it had little/literally nothing to show. Sometimesdue to extraordinary amounts of shady marketing in which companies say the stupidest shit that comes out as a horrible commercial.
"Too much for my eyeballs to process...eyeballs are melted" - IGN
"Have you seen Titanfall?" - Name one person that said that shit, that wasn't a gaming site when there was almost nothing for show.
Edit: Games you don't like? Wat. I didn't like how shoddy the Beta ran on my PC, but my hours playing Titanfall have been fun. It still is hard for anyone to say that hype wasn't manufactured.
Lmao, you're a good sport.
PeskyToaster
Member
It's excitement pushed by the media/publishers that doesn't resonate with the public.
Media hype: Titanfall is called the next CoD. Titanfall is your reason to buy an Xbox One. Titanfall is the next evolution of gaming.
Pubkic response: Titanfall is barely surviving and sales were disappointing.
If you only read what the media said you would think most loved the game and it is extremely popular.
No Man's Sky has general hype. No one is shitting on it here. People are talking it up on their own. No controversies around PR statements.
Media hype: Titanfall is called the next CoD. Titanfall is your reason to buy an Xbox One. Titanfall is the next evolution of gaming.
Pubkic response: Titanfall is barely surviving and sales were disappointing.
If you only read what the media said you would think most loved the game and it is extremely popular.
No Man's Sky has general hype. No one is shitting on it here. People are talking it up on their own. No controversies around PR statements.
statham
Member
Hype is slang for advertisement/marketing... Manufactured hype is normally focused on the media or pundits anytime it's used, typically.
lyrick
Member
People played Titanfall during the Beta and loved the hell out of it, it's a good game it just gets a little long in the tooth after 10-20 hours.
No Man's Sky has been played by such a small amount of players, that all the hype it has generated has been directly through manufactured press events (GDC/E3), and press coverage (Gamespot). Until some actual players actually experience it, all the hype for that title has been specifically manufactured though the Press and controlled Developer Blurbs.
No Man's Sky has been played by such a small amount of players, that all the hype it has generated has been directly through manufactured press events (GDC/E3), and press coverage (Gamespot). Until some actual players actually experience it, all the hype for that title has been specifically manufactured though the Press and controlled Developer Blurbs.
That's exactly what happened. I played for a week and it's been sitting in my collection, collecting dust.
Fell for the fake hype
Dragonborn
Member
The hype for No Man's Sky began right after it was announcing during the VGX though. The media's been picking up on it more, but the hype's been there in the community since it was shown off.
I'm gonna have to call GAF bubble on that one.
Many people think that it was pretty decent, but no doubt is the online community hasn't been sticking as much as a CoD or pre-Halo 4 .
Omnistalgic
Member
TF fits the bill...I would say definitely MS pushed it a bit more than users. But I think it fell off the radar because of lack of content...
Watchdogs though...hmmmm I don't agree with that one. Forums gurus might be disappointed but gamers aren't. The game sold like 8 million units and counting. Nothing manufactured about that one.
Watchdogs though...hmmmm I don't agree with that one. Forums gurus might be disappointed but gamers aren't. The game sold like 8 million units and counting. Nothing manufactured about that one.
So basically: You're excited for No Man's Sky and weren't excited for Titanfall, thus one seemed pushy while the other isn't.
The community was hyping up titanfall too. It was, y'know, actually playable and had good feedback back when it was pulling all those awards(like evolve this year), which is generally an important thing to know about a game.
ArkkAngel007
Member
For PC definitely and maybe 360, but the XBO community seems to be growing.
But yes, I would say it's the GAF bubble. Would probably narrow that down further, but I wouldn't dare want to offend anyone.
And somehow there wasn't hype for Evolve or Titanfall after their reveals or after all the people that played them? Nobody has played NMS yet but people are already extremely hype off of two videos and the rest has been media reports, how is that not manufactured hype?
Hoho for breakfast
Member
This is definitely mostly right but not 100% I don't think.
There are other games where (at least on GAF) there is genuine hype from gamers. Splatoon and Bloodborne for example. Titles like these could have just the basics like trailers, without being plastered all over every gaming website or having their own special edition consoles and still do very well.
Ya, the fans were being the advertisement with titanfall... But so were media and its pundits(Ryan McCaffrey).
No Man Sky's hype is "genuine" bro. lol
TItanfall is the answer. It's when the media are pushing a game so hard that news articles turn into advertisements:
And what was that live online show where Geoff Keighly *HAD* to mention Titanfall and was laughed at by his comedic sidekick for being such an obvious shill for MS?
And what was that live online show where Geoff Keighly *HAD* to mention Titanfall and was laughed at by his comedic sidekick for being such an obvious shill for MS?
Leafhopper
Banned
People already posted the IGN article but, yeah Titanfall has been the biggest occurrence of manufactured hype I have seen in a long time.
Yeah of course. If the games get advertised in a greater scale though then I'm pretty sure we'll see "manufactured hype" complaints about those games too from people who aren't interested in them.
Don't you know? It's manufactured hype when it's a game I'm not interested in.
It's true hype when it's a game I'm interested in though.
statham
Member
Yep.
VGAs iirc
TrueGrime
Member
But wasn't there a big controversy about E3 awards anyways? Publishers/devs had to pay to use them on the box/accept them? Didn't that happen to Mojang and they refused?
Karsticles
Member
The hype for Watch Dogs was crazy on GAF. That wasn't manufactured. Manufactured is when the media is paid to make it seem like a game is more awaited and wanted than it is. Titanfall was probably the most manufactured game ever, but Watch Dogs? Most of GAf listed it as the game of E3 when it was announced.
When press/publishers hype or push something to an unusually high extent without actually giving you any real information to base your hype on. Like watching a game's reveal, which amounts a CG trailer and nothing else, and right at the end of the ad, they try to get you with a bunch of pre-order bonuses. Or press focusing their coverage around a game, again, based really on nothing.
Titanfall felt that way. For a while, Destiny felt that way for a long time (until people got ahold of the Alpha and now it seems there's something to actually be excited about). Watch_Dogs had a great initial reveal, but then Ubisoft puts out, what, 5 collector's editions? And then start calling Aiden Pierce's hat "iconic". Like... fucking what? It's like they're assuming their game is a cultural mainstay before it actually even comes out.
Some games can make good on the promises, but most don't.
Titanfall felt that way. For a while, Destiny felt that way for a long time (until people got ahold of the Alpha and now it seems there's something to actually be excited about). Watch_Dogs had a great initial reveal, but then Ubisoft puts out, what, 5 collector's editions? And then start calling Aiden Pierce's hat "iconic". Like... fucking what? It's like they're assuming their game is a cultural mainstay before it actually even comes out.
Some games can make good on the promises, but most don't.
LiquidMetal14
hide your water-based mammals
TitanFall. Embellishing and hyperbole.
Got the PC version for 20 day 1 thanks to some credit on Amazon but it's not worth more than that.
Got the PC version for 20 day 1 thanks to some credit on Amazon but it's not worth more than that.
Because manufactured hype = "hype for a game I'm not interested in and think nobody else should be either." While legitimate hype = "hype for a game I'm really looking forward to and already preordered."
It's sheer, utter nonsense really.
SMOK3Y
Generous Member
lol
It is, but I wouldn't call that manufactured hype.
Evidently. If titanfall 2 does goes multiplatform, I cannot wait to see how people respond to those ads and the actual game because I'm absolutely positive the majority of people saying titanfall haven't played it. I feel like manufactured hype wouldn't even be a bad thing if people admitted that a lot of advertising is basically manufactured hype instead of using the word to attach a stigma to something they don't like.
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