As a developer on multiple AAA MMOs, I have experienced a lot of what Leigh Alexander expressed in her article. We are required to maintain a community presence and interact on a personal level with our players. And people can be really mean. I've been called out by name, multiple times, on our own game forums, twitter, facebook, reddit, etc. Players have called for my firing, for my death, for horrible things to happen to myself and my family. I've been called countless names, repeatedly and endlessly personally attacked, and even confronted in person by individuals who probably thought they were being rather intimidating.
I've dealt with all of that, almost every day, for the past 5 years. And I will admit that female developers get it easily 10x worse (my wife is also a dev and the shit she gets is insane sometimes - including needing to seriously involve the authorities a couple times).
However, you know how we both deal with it? We don't get into pointless twitter arguments. We don't engage and try to 'teach those assholes a lesson'. We don't try to get back at them. We just fucking ignore them.
Because after 5 years, you realize something - or at least you should. Those people who say and do those things, they are an extremely vocal, extremely small minority. For every one of them, despite being as loud as 1000 others, there are 100 players who absolutely worship the ground you walk on. Who hang on your every word wanting to hear what you have to say. Who genuinely love your products and want, desperately, for you to make more of them. And they are usually very quiet and very grateful.
Those people are gamers.
And that's the problem I see with gaming journalism. They are completely focused on the bad apples, on the controversy, on what gets more hits, and on what makes them upset. Maybe they wouldn't be filled with such obvious hate and vitriol if they didn't constantly focus on the people spewing hate and vitriol?
And David Auerbach's article mentions the shift we are also seeing from the developer side. The move to amateur gaming media enthusiasts - Youtube and Streamers. These people also don't focus on the hate and vitriol. They have a much better relationship with their viewers, and even with developers. It's no secret that marketing budgets have been moving away from dumping money into the gaming press machine and into funding Youtube playthroughs and Twitch streaming. (In case that was a secret, we actually pay a lot of popular streamers, youtubers, and other enthusiasts for coverage - because it's more effective than an IGN splash.)
So maybe the greater gaming press should takes notes from developers and enthusiasts and start listening to the people who actually enjoy gaming and stop listening to assholes on the internet.