That's odd. I wrote
a thing about it as well and everything seems fine. TB started the whole thing and he's firmly pro-GG.
People still think he gave Depression Quest a positive review because he was sleeping with the developer. For people just joining us, there was no review. If I recall, he mentioned the game once in an article about a game jam or something, before they were in a relationship.
What makes it kind of funny, what makes it kind of sad, is that one of ggate's mantras is "it's not about Zoe Quinn, it's about ethics".
This is also funny.
Anyway, to discuss this actual thing; I think it's fine, as long as it's made abundantly clear that it's a paid advertisement. The language (sponsored, promoted) marketing firms encourage in order to obfuscate the fact that it is a paid advertisement should go away. It should say "PAID ADVERTISEMENT", unmissable, at the top/start of articles/videos. In cases where agreeing to a brand deal is the only way of getting early access, not getting honest impressions from youtubers before games are released would still be crappy, and PR firms should stop it with that, but at least you'd know to pour a bag of salt on Youtube videos and to wait until the game's actually out.
I think for traditional games media, review events is a decent enough analogy in terms of doing a disservice to your audience. Reviews are not being conducted under normal conditions, it's all controlled by the publisher. Especially after Battlefield 4 I don't trust those reviews at all.
Integrity is nice if you can afford it. But just say I'm a fan of M.H.Williams. I ask him why he hasn't reviewed Bubsy 3 and he says because he was too ethical to take the plane trip to the in-house review on the Publishers dime. Who loses in this scenario? I lose because I don't get to read my favourite reviewers opinion. He loses because a popular game is not reviewed on his site. The publishers lose because their game isn't covered to potential buyers. Paying for reviews is a different matter and I certainly wouldn't trust one that was paid for. It's shades of grey and comes down to winning the trust of your readers.
You wait for the site to get access to the game through other means. Review may be published after the game's out, which shouldn't be a problem for you personally, but is for the site because timeliness matters in terms of page views. I can understand why sites go to these events, but feel they shouldn't. Ultimately I guess
this. Publishers can do this because the market enables them, i.e. stop pre-ordering. The least I ask of games media though is to make clear the terms/conditions under which the game was reviewed. Some sites failed to do this with BF4.
Haggar is sexier than Zangief.