Maybe I'm wrong, but "SJW" was probably originally intended for niche, "radical feminists" (e.g., TERFs) or people who dedicated an excessive amount of their existence and personality to such a cause - essentially people who treat social justice as a war (not unlike console warrior). The problem is that when you also approach social justice like a war, just in the opposite direction, then you don't have much of a foot to stand on. If the issue was that these specific feminists were going too far and calling everything misogynistic, you've essentially done the same by equating the entire feminist movement to its worst elements. The fact "SJW" is the whole other side says we are passed that point.
Regarding my point on Alexander's article: I feel like what I was saying expressed itself fine, but to state it plainly, I'm not saying it is what caused GamerGate or is even directly responsible for a huge boost in support for it. I believe if you to map out the history of this event, it would be an extremely important bullet point, if only because of the immediate aftermath of it and similar articles (that aftermath and the reach of the sentiment likely played more of a role than the article itself). It was received negatively, whether you like that people feel that way or not, more so among individuals who were already distancing themselves from the gaming press for years at this point for various controversies. More to the point, explaining this negative reaction isn't trying to justify disgusting actions or even attitudes, which is what I was directly replying to. Moreover, people have a problem with it being criticized (in favor of criticizing more pressing matters, naturally), but if there's an effort to discuss its meaning or defend it, you are opening the door to disagreement, thus discussion.
Arthur Gies giving Bayonetta 2 a 7.5 because he is uncomfortable with the main character is no different than Roger Ebert giving The Skin I LIve In 3 stars. Ebert felt the movie was brilliantly written, directed, shot and acted but the subject matter was awful. He felt the subject matter was 2 stars the execution a perfect four stars so he met in the middle at 3 stars which I find perfectly acceptable even if I would have given it 4.
I wouldn't say it's no different, although I don't necessarily disagree with your overall point. Movies and games should not be compared 1:1 so carelessly. Bayonetta 2 operates under very different rules which could change how even the same imagery relates to the whole. The scope of its "premise" or "subject matter" is bigger and the talent of its overall craft is not necessarily so connected to that one part as a basis, unlike the example you provide (or film in general). While one may feel the score still stands even with that in mind, I think your comparison doesn't capture the nuance of what a videogame is.
I don't disagree though that it's perfectly fine to let the aesthetic themes of Bayonetta influence your opinion, and that can be measured by some metric (although if that range is more than a 1-5 score it begins to become comical, "Bayonetta is 2 to 2.5 degrees sexist"). Someone who completely rejects this idea is probably an unknowing hypocrite (or experiences games in a way that's far outside the norm). I've seen my share of Platinum or Nintendo fanboys make it a point to insult a game because it has a pseudo-realistic military theme or is "brown/grey" - not all about "gameplay" then, are they!
But I have a few conflicting thoughts on this, all surrounding the idea that criticism itself can and should be criticized. First, one can still dismiss Gies (and Ebert too for that matter) as valuable voice on a subject on the basis of him having a limited palette or a weak stomach, mainly when "I'm uncomfortable" is a barrier to fully appreciating what the subject is; you can only take this so far, because there's no accounting for taste, as they say. (This is easier when the limitation is more visible, like them not being able to play the game properly.)
Second, if something is distasteful for him, then it's his duty to describe their reaction to it (ideally with a lot of retrospection and thought, not just flinging out negative feelings). As others have said, there's really not much different from finding anything distasteful, such a game system or ugly piece of art. However, on the idea that there is also a different kind of criticism at play, well, there's a fine (if not imperceptible) line between this and having an objective extends beyond describing your personal reaction. If you believe this is a moral matter, that the subject is morally wrong, moving beyond the realm of mere "taste", then you, at the very least, are trying to accomplish something different. I imagine this is where any sort of involvement of GamerGate (although the sentiment doesn't need to be limited to such a toxic brand) comes from, the idea that reviewers are using their visibility granted for evaluating games as a platform for their beliefs, to make those beliefs stronger and enact change. To be specific (and perhaps more conspiratorial), the idea might be that Gies is more interested in making a "political" statement than an evaluation of the experience that is Bayonetta 2. It's a different set of priorities, presented perhaps dishonestly, in any case, so I think there's room to say at least "that's different", if not even "that's bad criticism / bad for criticism" depending on your beliefs (btw, this being a thing in other mediums doesn't mean it has to be accepted, you can feel it is bad there too). One problem though is that once the possibility is understood, then it is all too easy for some people to assume everyone's intent reaches beyond their personal taste (and it's generally difficult and distracting to try to pin point when its true unless one admits to it), which is shortsighted and dumb. Annoying at least, when it happens to me, ironically enough.
Finally, as I've hinted at, I don't think there's anything wrong in thinking an approach (and thus, a critic of that approach) is a bad or useless one (not to mention, specifically bad examples of it). People may make it sound like you have to accept, for example, feminist critiques as a peer to a more product or experience based one ("traditional"); you don't. You don't have to follow in anyone's footsteps no matter how much it is said this is what "art" or being "adult" is about. You can even accept some of its merits and still think it isn't very important or helpful. The real problem is how you react when you come across one you don't like. The GamerGate way of framing it as corruption (although, to be honest, I haven't seen much of this myself) is as helpful for critical discussion as GamerGate's contribution to "ethics"; it's actually harmful and weakens your position. I mean you have some people who go as far as to back their criticism of "power fantasy" games by using the fact you play successful superheros in games as an explanation to why people have a hard time accepting criticism; people love giving idiotic explanations for why people are idiots, so don't give them an excuse and be an idiot. If you must engage with an approach you think is, at best, distracting (and there's plenty of times when you should, namely when there's the implication that this is "higher" or "mature" criticism, that this is real "culture"), then do so by attacking its supposed merits and relevancy, not a shadowy intent behind it.
Sorry if this became off-topic, I tried to relate it to how I feel GamerGate or similar attitudes weigh into it, but I was also wondering if I should have made this post in another thread (at the same time, I really didn't want to make the Bayonetta thread more about sexism, given there's like only one review about it).
EDIT: For GiantBomb, does this
article not count?
EDIT: Also, not say anything too strongly one way or another, I don't really see the value of dwelling on Boogie's personal health or why he got banned in such a way that it's like a news event for all of us to gawk at. It doesn't seem pressing for what this thread is about and it just comes off as weird. He may have been a drama queen of sorts, but I don't know if the amount of disproportionate attention he got helped any (it was clearly negatively affecting him in any case, hopefully he has the willpower to stop reading this thread at this point).