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[Kayant]

Microsoft has spent more than $47 million for Xbox One ads on television this year, according to data from iSpot.tv. That is around 50 percent more than Sony’s $30 million. With that increased marketing budget, Microsoft has had 5,000 commercials while Sony has settled for closer to 3,000.

Both have spent more to air their ads during National Football League games than any other program. For the Xbox One, sports make up three of its top five shows:

1. NFL Football
2. 2014 FIFA World Cup
3. Talking Dead
4. MLB Baseball
5. Family Guy

The PlayStation 4 list is very similar:

1. NFL Football
2. Sportscenter
3. Fox Sports Live
4. Family Guy
5. WWE Monday Night Raw

These numbers cover only ads for the PlayStation 4 and Xbox One console platforms from Jan. 1 through Oct. 21. So while it’s a good way to get an idea of how each company is spending its marketing budgets, it doesn’t tell the whole story.

Since Jan. 1, Sony’s PlayStation 4 ads have resulted in approximately 5.49 million online actions. Microsoft’s Xbox One TV spots only led to around 4.65 million actions.

That isn’t a huge difference except for the fact that Microsoft has spent around $17 million to earn less online buzz.

Via - http://venturebeat.com/2014/10/27/ps4-versus-xbox-one-microsoft-outspends-sony-on-tv-advertising/

Comparison to earlier this year - http://www.neogaf.com/forum/showthread.php?t=846245

Perform actions online if old.

 

[Occam]

50% weaker GPU, 50% more advertising.

 

[ambar_hitman]

Wwe Monday Night RAW HELL YEAH

 

[Zalman]

Microsoft can't catch a break.

 

[DieH@rd]

 

[Toki767]

I found it funny that Microsoft advertised during Baseball when there aren't really any baseball games on their platform.

 

[udiie]

I found it funny that Microsoft advertised during Baseball when there aren't really any baseball games on their platform.

yeah that is weird.
it was probably the world cup ads that cost the extra buck if i had to guess...

 

[Jburton]

Microsoft can't catch a break.

Poor Microsoft?

 

[IdreamofHIME]

Does it cost 9.99 to advertise on Raw?

 

[GnawtyDog]

I only need 1 million.

 

[Marceles]

Family Guy....

 

[bombshell]

PS4 selling on Word of Mouth®

 

[Poimandres]

Microsoft can't catch a break.

Eh, with (sure to be) three high scoring exclusives this holiday season it's not all bad for Microsoft!

 

[Dark_castle]

50% weaker GPU, 50% more advertising.

Damn.

 

[IHaveIce]

Finally we have a new thread that will devolve into MS vs Sony.

Though the money soent on ads is crazy

 

[GnawtyDog]

yeah that is weird.
it was probably the world cup ads that cost the extra buck if i had to guess...

Keep seeing a bunch of Xbox One adds during the world series games on Fox. Not sure why Sony didn't go after this with MLB: The Show in the background.

 

[Jburton]

Eh, with (sure to be) three high scoring exclusives this holiday season it's not all bad for Microsoft!

It is if it doesn't push sales (hasn't so far)

 

[One4U]

The first post never disappoints me.

And what does it mean "online action" in the article?

 

[Guymelef]

I only need 1 million.

MS also needs 1 million to catch PS4 in US.

 

[GnawtyDog]

The first post never disappoints me.

And what does it mean "online action" in the article?

Google search and the like is my guess.

 

[Mory Dunz]

That Family Guy....


I really want to know how Nintendo compares. I know it's lower, but I want to know exactly how much and how many commercials.

 

[imran]

50% weaker GPU, 50% more advertising.

Bravo!!

 

[GarciaHotspur]

PS4 doesn't need ads to sell

 

[Poimandres]

It is if it doesn't push sales (hasn't so far)

Even if the games don't move units things would be worse for Microsoft if they reviewed poorly. Not saying it's all good.. just that it isn't ALL bad!

I guess image is a powerful thing, and Microsoft are really struggling to make the Xbone seem compelling despite having some great exclusive software and spending big to make people aware.

 

[Bgamer90]

Been surprised with how much MS is pushing Sunset Overdrive. Love that a colorful game is getting the "AAA" marketing treatment.

 

[xxracerxx]

Been surprised with how much MS is pushing Sunset Overdrive. Love that a colorful game is getting the "AAA" marketing treatment.

Eh, I would say plenty of colorful (spectrum only here) get good marketing.

 

[Bgamer90]

Eh, I would say plenty of colorful (spectrum only here) get good marketing.

Multiple ads during NFL games? I don't remember any -- at least not recently. It's usually the "movie action" shooters.

 

[BlackBuzzard]

Eh, I would say plenty of colorful (spectrum only here) get good marketing.

Bioshock:Infinite was plenty colourful and had a huge marketing campaign. Why are some people acting like SO is some kind of anomaly.

 

[Bgamer90]

Bioshock:Infinite was plenty colourful and had a huge marketing campaign. Why are some people acting like SO is some anomaly.

Heh, really? Bioshock Infinite is as "cartooney"/"arcadey" as Sunset Overdrive? Really?

 

[ItAintEasyBeinCheesy]

Wwe Monday Night RAW HELL YEAH

Pretty smart, show the new WWE game with PS4, show WWE Network for only $9.99....

 

[BlackBuzzard]

Heh, really? Bioshock Infinite is as "cartooney"/"arcadey" as Sunset Overdrive? Really?

You said colourful not cartoony or arcadey.

 

[wapplew]

Bioshock:Infinite was plenty colourful and had a huge marketing campaign. Why are some people acting like SO is some kind of anomaly.

Nintendo didn't exist in this universe.

 

[plasmawave]

Uncharted games are plenty colorful too.

 

[Surface of Me]

Nintendo didn't exist in this universe.

It's cute you think Nintendo advertises.



Lol at people comparing Uncharted(Indiana Jones) and Bioshock Infinite to SO.

 

[xxracerxx]

Multiple ads during NFL games? I don't remember any -- at least not recently. It's usually the "movie action" shooters.

I don't watch much sports.

Heh, really? Bioshock Infinite is as "cartooney"/"arcadey" as Sunset Overdrive? Really?

Ok now you are changing your wording up, you said colorful. I would say that GTAV, Destiny, Bioshock:Infinite, and even Ratchet & Clank have all gotten large ad campaigns.

 

[freefornow]

PS4 doesn't need ads to sell

Then why spend on advertising?

 

[Bgamer90]

You said colourful not cartoony or arcadey.

I've should have used better terms I guess. Thought my point was obvious though since the game sticks out in comparison to other games that get a lot of advertisements (especially during live sports).

 

[BlackBuzzard]

It's cute you think Nintendo advertises.



Lol at people comparing Uncharted(Indiana Jones) and Bioshock Infinite to SO.

Whats so special about SO?

 

[plasmawave]

Then why spend on advertising?

servers <-- money --> ads

servers <-- -->money ads

 

[Hydrargyrus]

PS4 needs no ads

 

[Radec]

PS4 doesn't need ads to sell

They do.

Like Sony did every generation.

 

[Revolutionary]

Been surprised with how much MS is pushing Sunset Overdrive. Love that a colorful game is getting the "AAA" marketing treatment.

Conversely, the #3 spot of their marketing expenditure was all grays and browns.

Spoiler

Talking Dead + Dead Rising 3

 

[TheLostBigBoss]

Word of mouth yo.

PS4 has all the momentum with the mainstream, doesn't need to pump out as much ad space.

In opposite of Microsoft who has been fighting an uphill battle since the start of the generation.

 

[T.O.P]

Word of mouth yo.

PS4 has all the momentum with the mainstream, doesn't need to pump out as much ad space.

In opposite of Microsoft who has been fighting an uphill battle since the start of the generation.

Pretty much

 

[benny_a]

Both spending on dat rich 35year old and more demographic.

 

[cakefoo]

I found it funny that Microsoft advertised during Baseball when there aren't really any baseball games on their platform.

People who watch baseball don't just buy baseball-related products.

 

[GuiltyBystander]

50% weaker GPU, 50% more advertising.

Hahaha, damn.

But seriously, I'm also interested in the advertising in Europe. I think Sony is more agressive than MS in Europe, except maybe the UK.

 

[pseudocaesar]

People who watch baseball don't just buy baseball-related products.

But i'd bet theyre more likely to buy Baseball related products than someone watching Jamie Oliver.

 

[Gipsy Danger]

How much has Valve spent?

 

[cripterion]

I've seen way more PS4 ads on tv to this date in France than MS.