GifGafIsTheBestGaf
Member
i still see ads of PS in the champions league, is that really cheap or this is data only for the USA?
MS has spent >$47m, Sony >$30m on advertising, PS4 ads > XB1 ads in online actions
- Thread starter Kayant
- Start date
i still see ads of PS in the champions league, is that really cheap or this is data only for the USA?
You need to look up the definition of the word "pandering."
Microsoft is trying to sell them something, not give them something. Where better than to do it during a popular show? Would it make more sense to advertise it mid-afternoon, when the demographic is largely not watching TV?
PanicFreak
Member
I find it strange that Microsoft is spending a ton of money advertising during baseball when it doesn't have a good MLB baseball video game.
You read that wrong, Sony is advertising the PS4 during Family guy and Microsoft is advertising the Xbox One during the Talking Dead.
Wait a minute, I just saw number five under Microsoft. So I guess you're correct.
You read that wrong, Sony is advertising the PS4 during Family guy and Microsoft is advertising the Xbox One during the Talking Dead.
Wait a minute, I just saw number five under Microsoft. So I guess you're correct.
Yes, there's a lot of PS ads around the field during CL matches. I thought it's quite expensive to sponsor it. Why it doesn't made into the top 5 list?
Gipsy Danger
Member
How can people play games on Steam if they don't have the hardware though? I just think it's such a crazy amount of money to spend on ads, especially since there seems to be no correlation between ad money spent:consoles sold.
bigdaddygamebot
Member
Begaria
Member
I can't really tell the difference between PS4 and XB1 advertisements. Doesn't the XB1 have more exclusive advertisements this holiday season anyways?
CadetMahoney
Member
Might be because they're losing 2:1 and are getting desperate.
What does that mean? Is the PS4 somehow classier that appeals to a different demographic than the XB1?
(pro tip - they are practically the same machine with 90% of the same library)
Also the list in the OP shows Family Guy under Sony also
How does Sony afford to advertise when they have no money?
This made me laugh...
...But not half as much as this did
jk
This made me laugh...
...But not half as much as this did
SolidSnakex
Member
I think it's US only. And CL sponsorship definitely isn't cheap
http://marketbusinessnews.com/champions-league-nissan-sponsorship-deal/17593
BRocknRolla
Member
As someone who generally finds most advertising to be irritating and abrasive, I find MS's generally presence on TV to be some of the worst. (Samsung is probably the actual worst.) I will say though that this is far more due to the ludicrous amounts of Surface advertising, not so much the Xbox One. Regardless, I certainly feel like I see a lot more Xbox ads than Playstation.
In a general, I wonder how much this ad presence is effecting the consoles. I'm betting not a lot. With the pricing being consistent and general public sentiment behind Sony, I don't know how much can be done outside of having some really killer apps to display to push a console, which neither console has. All those things being equal, I think most consumers would probably go PS4.
Now, if MS can start touting a $50 difference this holiday, ads may do a great deal to push the notion of a value difference. Up to this point though, I guess I'm not surprised they haven't seemed as effective.
In a general, I wonder how much this ad presence is effecting the consoles. I'm betting not a lot. With the pricing being consistent and general public sentiment behind Sony, I don't know how much can be done outside of having some really killer apps to display to push a console, which neither console has. All those things being equal, I think most consumers would probably go PS4.
Now, if MS can start touting a $50 difference this holiday, ads may do a great deal to push the notion of a value difference. Up to this point though, I guess I'm not surprised they haven't seemed as effective.
killatopak
Member
Lol.
i still see ads of PS in the champions league, is that really cheap or this is data only for the USA?
Saving that image for future use.
Khalifa Jayy
Banned
Gotta prioritize dat bankroll, son.
they both advertise during Family Guy so this is a very dumb post and you should feel bad for making it.
A colorful game is not necessarily cartoony, and vice versa. And "arcadey" is a gameplay descriptor.
That said, I think the initial dismissal of SO as being not an anomaly according to one poster, stems from bitterness that Insomniac Games jumped ship to XB. What else could possibly motivate someone to downplay something positive about an XBO game?
Knowing his post history, was it really that shocking to you?
Also, new avatar. Nice.
Don't give shit about his post history. It's basic maths.
Maybe maths was different in 1993.
NoMoreTrolls
Banned
Dat working man's math.
I don't see what the big deal is about this. You can't tell the difference in marketing efforts below 50 million.
Thanks podcast beyond
TheSlySoul
Member
I am a bit surprised Sony would spend money on the people who watch Family Guy which is why I did not say it. I guess they really want the CoD/Madden crowd.
I would have expected Sportscenter though. WWE is a bit surprising. I would have spent the money used on Family Guy on another show honestly.
Xbox has always been a dude bro console.
Edit: MLB would have made way more sense because The Show franchise.
I agree, although I saw a playstation logo near the scoreboard and there were plenty of "destiny...win a ps4 with taco bell" commercial.... MLB The Show would have been perfect lol
John Harker
Definitely doesn't make things up as he goes along.
I'd say it's a good chunk higher on each end by the end of the year if you count the third-party co-marketing commitments as well. Those buys don't necessarily would have been done by Sony or MS directly.
TheSlySoul
Member
I could see that. I bet both companies hired a different PR company and they targeted what they think older males watch, which would explain Family Guy.
Melchiah
Member
Sony advertises LBP3 and SingStar during The Walking Dead, along with Driveclub and TLOU.
Head.spawn
Junior Member
Joke post? It has Family Guy listed under Sony as well.
Either way, this is actually a lot less than I assumed they spent on advertising.
Mysterious
Banned
How much was spent by Nintendo? $1M lol?
TAJ
Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
Or it could be the hidden importance of having 100% better GPGPU performance.
Journey
Banned
Agreed. Can't deny XBO's release schedule and deals this holiday though. I said I would buy an X1 for MCC, but Susnet Overdrive is tempting me to go in early, and Quantum Break looks pretty sick.
Of course. The Xbone has a good rhythm going, but it's easier for Sony to build on the great momentum they already have than to try to create one where there is none while your competitor has it, like MS is trying to do.
*golf clap
TheRealTalker
Banned
Sony being a official partner of Fifa likely gave them a little break
47 mil is about 50% more than 30 mil. Seems about right. Got to make up for that parity somehow.
*thumbs up*
*thumbs up*
Handy Fake
Member
Holy Moses in a wheelbarrow.
There's a whole lot of stereotyping going on. Family Guy watchers are all CoD/Madden dudebros? I don't watch the show anymore because it's a shell of what it once was, but it definitely had its time of being funny and I've never been a CoD/Madden fan.
yodathesoda
Member
Should have spent it on PSN servers and their existing fan base.
Disaster Nebraska
Banned
What? No "Adverisers Advertisers Advertisers!" gif, GAF? Not even a video link?
You're slipping.
You're slipping.
Chobel
Member
MS doesn't give shit about the country called Europe.
T
thepotatoman
Unconfirmed Member
Sunset Overdrive was all over the Thursday night NFL game too. It's certainly interesting that they'd put such a big push behind a game like that.
TheSlySoul
Member
Modern Family Guy is pandering to the lowest common denominator in terms of jokes and writing. The only show worse in my mind is Brinkleberry.
I may have generalized a bit, but I loathe what it has become. I really feel like marketing to that fanbase is not worth the money.
Also the marketing is pandering to older males as well. WWE, Football, MLB, etc.
The Wal-Mart Destiny commercials annoy me to death because it is the worst stereotype of a gamer. Nintendo commercials and maybe the actual Destiny ad are the last things I can think of that were decent. I could rant about how less creative commercials have become since the PSX era but I do not want to derail the thread.
Edit: Actually I am surprised Tosh.0 is not on the list, but it may be 6th place.
Mostly I am angry that something like this exists
I've been seeing a ton of xbox adverts here in the UK, they've been pretty much non stop since the summer. First the rocky games advert, then FH2 and now SSO.
Haven't seen a PS4 advert since just before Destiny's launch and before that Infamous, so it's not surprising that MS has spent more $ on advertising. I've even seen more Nintendo adverts than PS4 the past few weeks.
Haven't seen a PS4 advert since just before Destiny's launch and before that Infamous, so it's not surprising that MS has spent more $ on advertising. I've even seen more Nintendo adverts than PS4 the past few weeks.
TheSlySoul
Member
Oh yeah, I really liked this ad because it was clever.
I really do not like any of the Xbox One ads.
Wii U some I hated some I liked.
Actually I remember Uncharted 3 has so much advertising I got so sick of it.