This is exactly what their messaging should be. At this point in the generation, they have the most critically acclaimed content. Partly because of the year head start, and partly because they are strictly a video game company, which gives them certain competitive advantages over the other platform holders in terms of delivering consistent quality. Main advantage being that since they don't have other divisions, they can't afford to put out shit games, so they need better QA.
They should really take it up a notch and make antagonistic commercials contrasting their critically acclaimed fun house vs. drab, joyless open world DLC grindfest #68 that you get to play on the competition. Break out the salt and really rub it in. Make a commercial where a gamer is bored to tears playing the new shooter "Serendipity" by "Parachute", is all "whatever happened to fun games?", then a fucking Mario Kart busts through the wall and Luigi hands him a copy of Smash Wii U. He pops in Smash Wii U, all of his buddies magically appear on the couch, and the commercial ends with them partying with Smash using the "Serendipity" disc as a drink coaster.
Or, send out a bland tweet that no one will read.