Real Products In Games

Here's an odd one. In one of the acid textures for Dark Souls 2 you can see What looks like a crushed Heineken can.

DS2_Heineken.png
 
can't find a proper shot of the selection of alcohol in bars in the Yakuza series, but they have a LOT of real brands to choose from
B003QX4F7C.04.lg.jpg


Same goes for coffee and food items and some stores(Don Quijote)
 
One from a game I worked on: Judge Dredd: Dredd vs Death.

6Q3lDmJ.png


There was a big crate of Red Bull given to the dev team as part of this (I'm sure there was a sum of money involved, too, of course, but the thing I saw first hand was the crate). That's the only time I've tried Red Bull. And I don't intend to try it again after that experience.
 
I always find it to be hilarious. I never could empathize with the whole "why is this company trying to cover their development costs with advertising I barely notice - omg the immersion is dying!" I enjoyed crashing into the Gillette shaving van in Burnout, etc.

I was jealous that this was Japan exclusive to Phantasy Star on PSP:

1esVFeP.jpg

KTt0VQT.jpg
 
nfsu_bestbuy.jpg


Best Buy (and Cingular) in Need For Speed Underground 2. I believe there were many more as well.


artifact_72.jpg


And
Ellie's
Walkman in The Last of Us.
 
can't find a proper shot of the selection of alcohol in bars in the Yakuza series, but they have a LOT of real brands to choose from
B003QX4F7C.04.lg.jpg


Same goes for coffee and food items and some stores(Don Quijote)

In games like this it makes sense and adds to the experience IMO.

I also like the way it was done in the Getaway games where they had real brands and cars but never threw it in your face. In fact I don't think the name of the cars even appeared when you entered them.

Also worked well in LA Noire.
 
Can't believe nobody's mentioned the best one, Darkened Skye.

The game was sponsored by Skittles. The plot: Collect magic skittles to restore the rainbow.

Someone along the way tried to minimize the actual skittles advertising in the game. So, you have a game made to advertise Skittles that is trying to hide that it's about Skittles. Yeah.

eAoxBg1.jpg
 
Top Bottom