#1 - You don't buy guacamole, you make guacamole (avocado, lime juice, kosher salt, cilantro, maybe some red onions, maybe some jalapeno, maybe some cotija, maybe some bacon).
This 100%.
Don't buy the store stuff, make your own.
Personally, I do avacado, cumin, chopped jalepeno, salt, pepper, lime juice, cayenne pepper.
And you know the avocado is ripe enough when you can squeeze it out of the skin. Mash with a fork, and add your choice of spices.