The XP bonus thing we've seen for ages in other games. Dumb but inconsequential.
A questline tied to a beverage? Sigh. This is the kind of stuff I worried about when Activision was announced as the publisher. Well, not this specific kind of thing. I never really considered the possibility of a beverage-specific quest.
beverage themed quest..that would be pretty great if it had ANYTHING REMOTELY to do with energy drinks.