Satya Nadella reveals Microsofts new mission statement, tough choices ahead
- Thread starter Captain Zyrain
- Start date
SEGAvangelist
Member
They are just merging all gaming into the Xbox platform which is spread across multiple devices.
Tis the end game. They will get there.
Rollo Tomasi
Member
That's usually what happens when Taco Bell is mentioned though.
Cert.in.Death
Member
Now we're talking. MS finally coming around to seeing Xbox for more than just the box, but a service platform that can span its devices.
I don't disagree. But there's more headwinds than there were before and why not put a damper on it?
The reason why MS got into consoles in the first place was because it feared Sony taking over the living room with their console and attacking Microsoft's dominance of consumer computing that way. Hell that *was* Kutaragi's vision for the future.
Well consoles didn't take over the living room and they won't. That ship has sailed. So Microsoft doesn't really need to fight the Playstation directly anymore.
What they do need to fight is OSX, ChromeOS, Android, and iOS (and also SteamOS just a bit). Games on Xbox doesn't help them much in that. Games on Win10 though definitely does.
The Xbox could still provide value though, but not because of exclusive games (that are more needed in the OS war rather than the console war) but because it can be the easiest/best way to provide Win10 in the living room.
They are, if you're using Windows 10 then you're already essentially running Xbox on PC.
- Microsoft titles will be sold through a universal store that will be on every Windows 10 device, including Xbox One.
- All content you own is tied to your Microsoft account, the same account you use to log-in to any Windows 10 device; this allows for cross-buy.
- No matter the device you will be using the same servers to game on, this allows for cross-platform play.(party chat across Windows 10 PC and Xbox One.)
- This is not GFWL as Xbox is built into your operating system and the DRM is tied to your Microsoft account just like how your account works on Xbox One.
TC McQueen
Member
Windows 10 is generally better on the backend, but they're still working on the Start Screen UI and have ruined (IMO) in the latest builds. It feels way more tablet oriented in the way stuff is laid out.
I don't know how the Start Menu is - I never use it on WIndows 8.1 and 10.
I've been using Windows 10 TP for a while now and the Start Menu UI has basically not change for months except for polishing the looks of it. It is definitely not ruined in the latest builds and it is definitely not geared towards tablet users.
In fact there is an entire tablet mode on Windows 10 for that, which you have to go out of your way to activate.
Honestly dude, just don't, it's pretty clear you're not even using Windows 10 with those kind of statements.
This is with all Metro apps and desktop apps removed... how is that geared towards tablet users?
Alx
Member
Does it ? Last I checked it felt like Windows10 "broke" many features that made Win8 perfect for tablets, mostly to accomodate people who complained about it...
Uh oh. Guess what's coming. No more console Xbox (I predicted this since last year when I did a school report on the MS entertainment division being in the red during the 360 era). Looks like MS may be going full PC gaming next gen, but what is alarming is the precedent it could set for the PC consumers. Will their Windows Live (merged with windows 10) service charge for online gaming on PC?
Looks like we are heading in the (imo) right direction, which is that Xbox is actually a brand (for gaming) and not a separate ecosystem. That would also imply that the first party titles should be Win10 titles, and not "Xbox" titles (Halo, Gears, Forza, etc.).
We'll see if they go the full mile on their talk ...
We'll see if they go the full mile on their talk ...
StrangeTaco
Member
I seriously doubt they'll transition to full PC gaming. Unless you mean pushing a heavily modified version of Windows as an OS for the XBox, that would be much more likely.
Yea. Something like the alienware steam machine. Just different boxes that run windows 10 gaming.
The Mad Draklor
Member
The way I see is that Xbox is becoming less of a console brand and more of a service brand.
You just took the thoughts out of my mind and put it in digital form.
5Twist said:
That's why Nadella mentioned Xbox Live and not Xbox...Xbox Live is what's powering most of Xbox now.
If they go full tilt, consoles won't make much sense for them. MS gamers won't have an incentive to game on their xbox console if all their 1st party games are available on PC. PC users still get timed Sony 3rd party content (SFV, No Mans Sky, Shenmue).
justsomeguy
Member
Huge company hard to say but I tell you this, I doubt a single person would take Ballmer back. Satya GENUINELY wants people to challenge the status quo and make a difference. I know two groups (including good friends) who have worked with him directly, genuinely seems to care - not just in a Ballmer "show me the money" way.
Alx
Member
I think it was adressing this point :
It makes sense that after removing important people, the big boss would say something like that.
Lil'DigiOp
Member
They are, if you're using Windows 10 then you're already essentially running Xbox on PC.
- Microsoft titles will be sold through a universal store that will be on every Windows 10 device, including Xbox One.
- All content you own is tied to your Microsoft account, the same account you use to log-in to any Windows 10 device; this allows for cross-buy.
- No matter the device you will be using the same servers to game on, this allows for cross-platform play.(party chat across Windows 10 PC and Xbox One.)
- This is not GFWL as Xbox is built into your operating system and the DRM is tied to your Microsoft account just like how your account works on Xbox One.
ohhhhhhhhhhhh shit.
This makes so much sense. I didn't know what the plans were for Xbox and Windows 10 but merging platforms makes so much sense its crazy. Yeah, this E3 made me want to get an Xbox.
DustyVonEric
Member
Ever try Nutella mixed with peanut butter? mmmm....
SteamOS is zero threat to Windows.
Mac is about as much threat to Windows as Windows Phone is to Android.
If someone is going to switch to tablet I doubt they care about PC gaming.
Just for perspective.
http://store.steampowered.com/hwsurvey
There are nearly as many people using Windows 10 TP as Linux in its entirety in the Steam community.
Hockeymac18
Member
This is what I've been waiting for. Native Win 10 running on the Xbox. And maybe down the line running PC games on the Xbox natively. Since its just a W10 PC why not? (I know there's be business/political reasons why it might not happen, but there would be no technical hurdles to really overcome once windows 10 is running on the console).
All of a sudden all of those console exclusive PS4/PC games can be played on all Xboxes. I'd be happy with that (I'd still get a PS4 for Sony games, but this would be really interesting to see).
Crossbuy with cloud saves would be lovely, too. So I could play on my PC or my Xbox depending on mood, or whatever, and pick up where I left off.
Please make this happen MS.
Not every gamer is going to go out and buy a gaming PC just because MS has all their games there. If anything, it's an added value to the Xbox. If you buy this game here, and you have a PC that can play this game, you own both versions.
A lot of people think that Xbox having their 1st party games on both PC is going to hurt Xbox One, and it's definitely the opposite. The money is in the software. If you are a PC gamer, you get to buy Xbox games. Yea, you may return or not buy an Xbox One because you can get your game on PC but guess what, you are still giving MS money and you are now happy because you can get what you want, where you want it. There's nothing better for a company than a happy customer.
SlickShoesRUCrazy
Member
Xbox is going to become a service.
You either can buy an xbox dedicate console or you can build a beefy pc and first party games will take advantage of the beefier hardware.
You heard it hear first folks!
You either can buy an xbox dedicate console or you can build a beefy pc and first party games will take advantage of the beefier hardware.
You heard it hear first folks!
Infernostew
Member
Incoming: next Xbox to be bi-yearly to yearly steam machine like win10 device. Different models to be upgraded parts, steam store like win10 store.
This would make sense if it weren't for the changing landscape that is steam machines. Why purchase hardware that is limited ahead of hardware that is not? Also, the MS entertainment division is barely afloat. They were in the red last generation (red ring) and are off to a bad start this gen with early price cuts. Why keep that division afloat (xbox, windows mobile) if it aint generating money? Their money is in PC/software and thats where all their focus is going.
I don't think Microsoft would agree with you on any of those points especially as Windows marketshare has been eroding for many years now.
Also because, they way they've finally managed to set things up, Windows 10 competes with every other OS out there. It competes with other phone OS, other tablet OS, other desktop/laptop OS, other console OS. Every Microsoft device is going to run Windows 10* The OS as a whole needs every advantage it can get. Not just the console bit of it.
* Ok Phones will still run a different version of it called Windows 10 mobile. But it's as close as they can make it to every other version of Win10.
Just for perspective.
http://store.steampowered.com/hwsurvey
There are nearly as many people using Windows 10 TP as Linux in its entirety in the Steam community.
Yep. Windows on the desktop doesn't need Xbox games. Xbox most certainly does.
Windows market share has been eroding but that has nothing to do with games.
You have a link that shows the division the Xbox is in is losing money?
chromatic9
Member
They always seem to talk about merging the products, bringing stuff together, unification.
SlickShoesRUCrazy
Member
There is no entertainment division anymore as of last week I believe.
Windows, Windows Phone, Xbox, Hololens etc etc etc, are all under one division, the Windows division.
nadella has stated multiple times that Microsoft is a software and services company, not a devices company, but they will use their in-house designed hardware to showcase their software and services.
Case in point, the surface line.
There is no reason the same thing can't happen with dedicated xbox hardware. They can still have the Xbox branded hardware, but open up to third parties similar to steam machines.
Oh ok. That is new news to me. Thanks.
Catatafish
Banned
The only obstacle to the unified vision of Xbox live as a service is the pricing model. Maybe make it free across all platforms provided you have a Windows 10 PC?
But games help. I'm not saying it's an end all be all, but it's added value.
Since MS is all about Windows 10 now It just makes no sense for MS not to try to help the Xbox out by getting it to play PC games and help the PC out by putting previous Xbox exclusives on PCs running Windows 10.
For Windows Phone. They'll have at least one more kick at the can with Windows 10 branded phones.
BibiMaghoo
Member
In Medieval times people were burned alive for far lesser sins than combining a delicious snack spread, with an abomination cheese spread. Food for thought.
TC McQueen
Member
I wasn't talking about the Start Menu, I was talking about the Start Screen, you know, the Windows 8 style UI. For a build or two, it looked like this:I've been using Windows 10 TP for a while now and the Start Menu UI has basically not change for months except for polishing the looks of it. It is definitely not ruined in the latest builds and it is definitely not geared towards tablet users.
In fact there is an entire tablet mode on Windows 10 for that, which you have to go out of your way to activate.
Honestly dude, just don't, it's pretty clear you're not even using Windows 10 with those kind of statements.
This is with all Metro apps and desktop apps removed... how is that geared towards tablet users?
That vertical orientation of the tiles tells me this was aimed more at tablets in portrait mode than desktops or laptops, since those layouts (which WIndows 10 has returned to) are more horizontally oriented.
The only problem with the current rendition of the Start Screen is the fact that there's too big a margin at the top of the screen, which means the bottom tiles get their text pushed off the screen and force you to scroll down.
Goodbye Windows Phone
Huh?
Windows 10 mobile is coming out this year... There are new flagship phones on their way too.
StrangeTaco
Member
Link? I can see them maybe losing some of the personal PC market to Apple due to Macs but cant imagine its that significant.