Looks like fun. Definitely the graphical benchmark of this generation so far. The entire demo does look a bit too linear for me though, like they're directing you.
They give you a shooting section, then they make you drive, now you're being dragged by the cable to pull yourself into the back of the truck to have a convoy chase shootout, then you wreck and have to shoot you're way out of a burning car, shoot off the back of your brothers bike, ect ect.
This mission looks like it'll play out essentially the same way every play through. But hey it's just a demo, maybe they'll open it up a little more in other missions.
Hopefully they can deliver a truly whole multiplayer experience too, because games like this that focus so much on the campaign don't hold my interest after I beat them