Marvel just shot themselves in the foot.
I don't know how much the rest of you know about Thanos culture (I'm an expert), but RT and MC scores are huge parts of it. It's not like it is in Knowhere where you can become successful by being an a******. If you screw someone over in Earth, you bring shame to yourself, and the only way to get rid of that shame is a shit ton of marketing.
What this means is the Marvel public, after hearing about this, is not going to want to see Civil War or Spider-Man, nor will they purchase any of Marvel's merchandise. This is HUGE. You can laugh all you want, but Marvel has alienated an entire market with Ant-Man.
Marvel, publicly apologize to Edgar Wright and cancel GOTG2 and Inhumans or you can kiss your business goodbye.