Halo 5: Guardians Smashes Record with Biggest Halo Launch (games/hardware) in History

Dawg told me Halo is dead

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He actually meant that Halo was father.
 
400m hw+sw sales in the first week should be really good, don't understand why don't they just say the numbers. I can't believe it sold less than say, 1.5 million copies.

Even if it's 2 million, or hell 2.5 million, it's not "nice" to show that you sold less, even taking into account the install base.

PR is all about doubling down on your wins and not imply any losses at all.
 
Also relevant in light of the "How important is digital?"-debate in the other thread:

This resulted in a spike in digital sales of Halo 5: Guardians, leading to it becoming the best-selling digital game ever in the Xbox Store for an opening week.
 
Amazing news! By games and hardware though, do they mean they're including revenue from the Halo console, controller, and other branded merchandise?

Either way I just want to be sure they're happy with it and that the game is profitable. If Halo continues and nobody loses their job, that's all that matters to me :)
 
I'm confused with the "Biggest Launch". Does that mean the highest selling Halo to date or just that Microsoft had the biggest launch party ever for a Halo?
 
Amazing news! By games and hardware though, do they mean they're including revenue from the Halo console, controller, and other branded merchandise?

Seems like they are including the revenue from that stuff. which is pretty funny.
 
I'm confused with the "Biggest Launch". Does that mean the highest selling Halo to date or just that Microsoft had the biggest launch party ever for a Halo?

They're including hardware and software sales in that PR.

The game itself isn't selling as much relative to prior mainline entries in the series, at least in the UK (XB1's number 2 biggest territory).
 
Wow guess Obliterater was right when he said they included hardware. New levels of spin. Find it interesting the limited the comparison to first party titles though. I'm guessing less than 1.5 million in sales now for NPD.
 
Can we try to reach a estimate using the "highest week one attach rate" quote?

I was thinking of using Titanfall as a comparison point, but i saw the rest of the sentence for a Microsoft first party title on Xbox One.

Microsoft continuing to bring their A game to PR. Well no matter it seemed to have sold well if my friends list is anything to go by.
 
Even if we say half of that is the actual game that sold, it's still 4 Million copies if you set the price to $50.
 
What were the XB1 numbers WW when Titanfall launched? I know it was around 2.5 mil in the U.S putting it's NPD attach rate at about 40%.

Even if we say half of that is the actual game that sold, it's still 4 Million copies if you set the price to $50.

If it was 4 million, that would break records and they'd be shouting from the rooftops about that number.
 
Sounds like it didn't sell that well if they have to lump everything together to come up with that # and not give individual sales
 
Lol 500$ hardware bundles included.
No numbers and comparisons with previous titles. Only fastest exclusive on Xbox One.
 
that's impressing!
I think that MS is going to win the console battle for Q4 2015 like they did last year.
Tomb raider launch is near...
 
So we can say for sure it wasn't the best selling halo game in the first week...or they would have said that

But that isn't concerning or strange as we are not deep in the console gen and they haven't sold the amount of consoles that would support that
 
sounds like they may have sold less copies than other halos (due to no numbers for that), but made more money from this one because of digital sales.
 
Halo 4 made $220 million in 24 hours and I think $300 million by the end of the week. I don't think that included the hardware sales though. So even then, $400 million with hardware for 'launch' (is this launch day, launch week), is still quite great.
 
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