Halo 5: Guardians Smashes Record with Biggest Halo Launch (games/hardware) in History

The lie is the suggestion that Halo 5 is the most successful/best-selling Halo game to date. The release is worded to make this suggestion despite the statements actually supporting no such claim.

There is a difference between not posting the numbers and trying to imply that the not-specified numbers mean something that they, in fact, do not.



As far I can see, this is exclusively Microsoft's delusion. I don't think anyone else is demanding, "Best sales ever or bust!", but MS is bending over backward to try to put the "Best sales ever!" message in our heads even though it isn't true.

But they didn't suggest that. They suggested that halo 5 launch generated more revenue.

People are most definately suggesting best sales ever or bust... Just read the 'concern'
 
That.......is a good catch actually

Not quite.

H3/4 didn't launch with a day-1 required hours long patch/download!

I'm joking, but 2 hours lost over a million people is 2 million hours lost for that statistic. Skew as needed for however long the patching actually was as I have no idea. If we get a good idea on first day sell-through, we could probably see how hours would compare if you did a "downtime" correction.
 
What is the biggest XB1 exclusive launch to date in the US? Titanfall?

Biggest Halo launch, out of all the Halo games? Or biggest Halo launch on Xbox one?

Biggest Halo Launch by revenue if you include the $500 Halo 5 XB1 bundles (and perhaps Halo branded accessories?) that were never included in Halo launch revenues prior to this.
 
Got to be a lot more than that. 43 millions pack open, I say they make more than 4 million dollar on REQ pack alone.
RNG mt is fucking gold mine!

Yeah, its more than that, I think REQ packs are also there as a revenue to fund future DLC which are going to be free.
 
Biggest Halo launch, out of all the Halo games? Or biggest Halo launch on Xbox one?

No one can say for certain. I think the wording spells biggest launch in history of the franchise, others think biggest launch in history of the franchise on Xbox One.
Maybe we got some English Literature grads on GAF than can help out.
 
What a reach... the Halo demographic that grew with the series are now working 80 hour weeks and raising families and having to paint the house and repair the white picket fence, they got no time for Halo as they use to.
/s

The unintentional implication here is that the Halo franchise has done a terrible job recruiting new players.
 
What is the biggest XB1 exclusive launch to date in the US? Titanfall?



Biggest Halo Launch by revenue if you include the $500 Halo 5 XB1 bundles (and perhaps Halo branded accessories?) that were never included in Halo launch revenues prior to this.

They may just be listing a week of hardware sales revenue; they aren't very specific about it.
 
There's some "spin" going on but this focusing on revenue makes sense as Halo 5 did well digitally.

It's definitely going to be one of the lowest Halos in terms of physical copies but I would be interested in knowing how the game did in physical + digital sales (overall).

All of this is further proof that MS will release Halo 6 day and date on PC and XBone. All first party titles starting in 2017 most likely as well.

Multiplayer exclusives will continue to help Xbox Live subscriptions so I doubt it.
 
The post you responded to, which I then quoted, did not list toys, just the Xbox One Halo bundle and related hardware. It's plausible that they did not include a 3rd party headset in the number, but we don't know. What we know is they are clearly stretching the PR to make Halo 5's launch sound impressive by lumping in hardware (and not just consoles) for the first time in a Halo sales PR, to try and get a number that compares favorably with prior Halo launches.

And their wording is, "more than $400 million in global sales of Halo 5: Guardians games and hardware". The headset meets that criteria, which is all we have to go on. It's reasonable to think they included it.

Still at $400 million dollars, I doubt the headset and controllers were the greatest percentage of those sales. I doubt the headset sold any where close to a million units. I also doubt the controllers sold many more that. Let's say the headsets and controllers made up 100 million of that 400(which is doubtful). That means the remaining 300 million went to game and console sales, and most console sales would include a copy of the game anyway, hence the attach rate comment in the PR. Sure they have some spin in there, but no more than any company in the history of sales PR. Maybe the game hasn't sold as well as previous Halo titles yet, but Christmas is coming up, and who knows how much legs it will have. Personally, I think the game is superior to Halo 4 in every way and it deserves the success its received.
 
These press releases are becoming like legal jargon, you have to be in the business to understand what it TRULY means.

Either way, Halo 3 was the peak for the franchise and I don't see it becoming that big any time soon. People need to face the facts and realize it's not a total bomb but it's also not the force it once was.
 
Wrapped in the usual pr spin...wondering what biggest halo launch actually means...despite the quality of the game halo cannot reach the heights it used to...too much competition

Well the competition isn't exactly reaching the heights they used to either.

Anyway, it doesn't really matter how many copies it sold if you ask me. It was obviously incredibly successful. It definitely deserves the success. It is legitimately one of the finest moments of the series.
 
Lovin' the game to absolute fucking pieces, definitely wish it sold amazingly, but...

tumblr_mij8lh7Xqo1qh109ao3_250.gif


how many copies, boys...
I'm waiting for the answer too. Kinda bizarre that MS refuses to give out the number. But anyway I'm glad that this game is selling well.
 
There's some "spin" going on but this focusing on revenue makes sense as Halo 5 did well digitally.

It's definitely going to be one of the lowest Halos in terms of physical copies but I would be interested in knowing how the game did in physical + digital sales (overall).

That's some horseshit logic. If it sold well (digital sales count as sales), then MS would just say how many it sold. They could say "Retail, digital and bundles" if they want to be exact. They are not bragging about units sold (digital or retail) because it is not good. I mean good in the context of the franchise.

Not only do you eat up their PR, you try to spin is more than MS.

If they sold 200,000 bundles WW that is $100m of revenue alone. One bundle is more revenue than eight copies of the game.
 
Well the competition isn't exactly reaching the heights they used to either.

Anyway, it doesn't really matter how many copies it sold if you ask me. It was obviously incredibly successful. It definitely deserves the success. It is legitimately one of the finest moments of the series.

As long as their investment in Halo 6 increases, it's all good.
Halo 5 has a few issues like short campaign, and not a fantastic story, so some extra mulah would sure help in that regard.
 
These press releases are becoming like legal jargon, you have to be in the business to understand what it TRULY means.

Either way, Halo 3 was the peak for the franchise and I don't see it becoming that big any time soon. People need to face the facts and realize it's not a total bomb but it's also not the force it once was.

The franchise is still a beast, theres no denying that given these numbers. Even if it has lost it momentum since 3.
 
That's some horseshit logic. If it sold well (digital sales count as sales), then MS would just say how many it sold. They could say "Retail, digital and bundles" if they want to be exact. They are not bragging about units sold (digital or retail) because it is not good. I mean good in the context of the franchise.

Not only do you eat up their PR, you try to spin is more than MS.

If they sold 200,000 bundles WW that is $100m of revenue alone. One bundle is more revenue than eight copies of the game.

Why do people keep saying this
 
Biggest Halo launch, out of all the Halo games? Or biggest Halo launch on Xbox one?
The sentence structure doesn't specify; it's ambiguous, probably by design. The definitive statements seem mostly specific to Xbox One.

As I read it the "biggest launch" could include number of midnight openings, special events, you name it or it could be the revenue number or the sales units (I doubt the latter though as I'm sure H5 hasn't sold more units in comparable time to H3). The only specificity given is "launch" and that could apply to many aspects with nothing to do with sales.

All I can take away from the PR with some certainty is:
Best selling launch of an MS exclusive on Xbox One
$400 million in combined revenue with no specificity as to what's included in the combined
Bunch of stats that mostly say nothing and a meaningless Guinness world record that sound good and are true

Bottom line you can read it as super positive (no doubt MS preference 🙂) or you can view it as hiding a poorer core performance for H5 than MS want to admit and assume the combined revenue is everything including additional merchandise and transactions they can ascribe in some form to the game.

Myself I'm guessing it sold below H4 units but not horrifically so thanks to decent performance in US, that it definitely dipped in UK but still sold ok and sold below franchise levels most elsewhere.

Overall great revenue but I do think they're lumping stuff together to avoid direct comparisons but I currently doubt we're talking some mega failure. After H4 and MCC the performance may by what MS hoped or expected or it may not but I struggle to belief from data so far it's a train wreck hidden in plain view.

The most interesting statistic is the one regarding hours played week one someone posted in some ways as it's the only data point that may be 1 to 1 with previous launches.

But it's PR and even when super positive those guys can't help but use the language to skew how you'll likely perceive it. That's their job after all.
 
Well, ive now read this whole thread from the beginning and I only have two things to say.

1. I hope Aaron Greenberg is reading this thread with a glass of champagne in one hand and a cigar in the other.

2. I really need to go for a shower and wash all the salt, snideyness and happiness off me.


Good job 343i and MS, you've made what is probably going to be my favourite Halo ever :)
 
The thread title and what you rad in the OP definitely do not align. "Biggest Halo launch in History".......but only on the xbox one, this is also the first official ground up halo game for the system. Their reasoning is also strange, most watched stream on launch day, which beefed up digital sales...nothing here is concrete.

However if the title has done great and people are enjoying it, that's fine, but this sort of PR is quite deceitful and misguided, well, the title in the OP contributed as well.

Also, what about hardware being included "in this whole", "best selling halo title"???
 
That's some horseshit logic. If it sold well (digital sales count as sales), then MS would just say how many it sold. They could say "Retail, digital and bundles" if they want to be exact. They are not bragging about units sold (digital or retail) because it is not good. I mean good in the context of the franchise.

Not only do you eat up their PR, you try to spin is more than MS.

If they sold 200,000 bundles WW that is $100m of revenue alone. One bundle is more revenue than eight copies of the game.
There are many games that sold well this gen that we never got an absolute answer on how much it sold. Destiny comes to mind, and it's a game everyone can agree it's successful.


Unless they did disclosed sales and I'm just not aware
 
As long as their investment in Halo 6 increases, it's all good.
Halo 5 has a few issues like short campaign, and not a fantastic story, so some extra mulah would sure help in that regard.

Hmmm, I still take issue with the idea that the game is "short". At least compared to other Halo titles.

I know for a fact that I beat all of the other Halo games in at most about 7 hours on heroic during my last playthroughs of them. The whole 8-10 hour thing is a fallacy that has been spread over the years for some reason. I have never had a Halo campaign take that long on normal. The longest one is probably Halo 2 and it still doesn't take anywhere near that long.

And none of the issues that people have with the game are related to budget I can assure you. 343 were almost certainly given everything they could possibly ask for, they are MS's highest profile first party dev after all.
 
That's some horseshit logic. If it sold well (digital sales count as sales), then MS would just say how many it sold. They could say "Retail, digital and bundles" if they want to be exact. They are not bragging about units sold (digital or retail) because it is not good. I mean good in the context of the franchise.

Not only do you eat up their PR, you try to spin is more than MS.

If they sold 200,000 bundles WW that is $100m of revenue alone. One bundle is more revenue than eight copies of the game.

Microsoft has been using revenue for their Halo launch PR since Halo 2. The only change is adding hardware
 
Depends how you define "beast" and how much of a fall since 3 could be considered "acceptable"



Because it's usually true in my opinion.
It's takes alot for a single game to achieve these numbers and drive hardware sales, which is my point. Even with its fall rarely does a single game reach these numbers.
 
There are many games that sold well this gen that we never got an absolute answer on how much it sold. Destiny comes to mind, and it's a game everyone can agree it's successful.


Unless they did disclosed sales and I'm just not aware

They need some PR quick!

Destiny was the top selling Destiny released thus far. Much success!

Yes, hiding the numbers is never a good sign, Destiny was only saved by TTK.
 
That's a big number. You'd think it would hard to downplay making nearly half a billion in a week, but somehow we manage.

Who exactly made nearly half a billion in a week?

You can downplay anything if you try hard enough.

And apparently you can fall for all kinds of PR spin if you do not.

What a reach... the Halo demographic that grew with the series are now working 80 hour weeks and raising families and having to paint the house and repair the white picket fence, they got no time for Halo as they use to.
/s

lol, best post in thread
 
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