I have a feeling that CV1 will launch in the next 7 weeks.
I'll take your 7 and say 4.
http://vrfocus.com/archives/27387/27387/
As for Mitchell, he spoke about why these pre-orders hadnt begun earlier. Theres no rush to take pre-orders. We dont need your money right now. It doesnt benefit us, and it doesnt benefit you either, he said. Im a guy who thinks about user experience all day long, he explained. Apple has nailed the consumer hardware launch experience. They announce it. You preorder it the next week. They ship it to you the week after or within a 2-4 week window, and youre like, Yay yay yay!
I think they're going to go with the quick turnaround on pre-orders to release.