What if the new "Xbox" is what SteamBox was trying to accomplish? Various models, different specs, different prices, all Xbox branded, and all using Windows 10 as a unifying OS. Meaning that Xbox consoles would be "badged" gaming PCs for the mainstream, ever-evolving but always backwards compatible (like PCs), and PCs would essentially function as custom built Xboxes, able to play all the Xbox/Windows 10 games. At this point, it's not like their console "exclusives" are worth much in the grand scheme of things. Might as well just focus on the Windows 10 ecosystem like Steam has done with its own for so many years.