ryutaro's mama
Member
What do any of those terms have to do with the color of White? Wait, let's look at Black, from your same link:
FOH with that attempt to give this company a pass for their fuckery.
Nivea wins most racist ad for 2017
- Thread starter SuperBanana
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What do any of those terms have to do with the color of White? Wait, let's look at Black, from your same link:
FOH with that attempt to give this company a pass for their fuckery.
Clearly yes if you ignore the context and the rest of the ads.
(they are terrible ads of course, but I doubt they are the expression of the internal nazi party inside Nivea)
KonradLaw
Member
This. It's obviously local advertisement, so expecting it to be fine tuned to american sensibilities is a little to optimistic.
Risible
Member
In this day and age saying "white has always been associated with purity" doesn't give it a pass. You keep saying this like we're all simpletons that don't know what connotations the word has. Since you're so up on the connotations of words, maybe you can opine on the connotations of the words "purity" and "white" being used in conjunction with each other? Hint: it's not good.
Also could I use the word "connotation" more in a paragraph?
Captain Smoker
Member
Give me a break.
I studied graphic design and in color theory and (any other art department) you are teached these associations with colors.
This has nothing to do with skin color but mood that a color creates.
Go search it on your own, I didn't invent it: https://www.google.de/search?q=whit...irefox-b-ab&gfe_rd=cr&ei=jVLiWJSVFovVXomPtrgB
Hippolnareff
Member
A lot of these ad campaigns are created by 3rd Party Marketing agencies but yeah, the examples in this thread seem to suggest Nivea like using a certain type.
The advert doesn't even make sense. It's a deodorant yeah? So, no white marks? What's that got to do with purity? If there was white marks, they'd be on a white shirt. It's like they came up with a slogan that sounds racist and also doesn't make sense.
The advert doesn't even make sense. It's a deodorant yeah? So, no white marks? What's that got to do with purity? If there was white marks, they'd be on a white shirt. It's like they came up with a slogan that sounds racist and also doesn't make sense.
SENPAIatLARGE
Banned
ryutaro's mama
Member
Where do you think these associations originate from?!
Go read a fucking dictionary and see the way that White is described as opposed to Black.
JadedWriter
Member
Whomever runs their PR department that green lit this and the ad in the OP needs to be fired.
Kayo Police
Member
Wow not buying their products anymore, anyone have an suggestions for lip balm and face cleanser?
D
Deleted member 20415
Unconfirmed Member
The lighting looks different on the head vs the guy's body. I wonder if that dummy head was even there during the photoshoot.
Deodorants leave yellow marks on white clothing and white marks on black.
The same. Color theory really sucked you know, never liked using the paper for split complementary charting and the paint mixing took absolutely forever, and then waiting for it to dry because the colors changed, forget about it.
Any graphic designer worth their salt knows about social connotation among color association too. And there were many ways to display the message of this copy without using the particular context. This is just a poor excuse for really bad copy.
This is like finding out your favorite celebrity gaming personality is racist so you have to delete all his liked videos from your playlists and unsubscribe off gp.
*throws away Nivea products*
They don't want my money any more and that is unfortunate because i used to like their products. Oh well.....
*throws away Nivea products*
They don't want my money any more and that is unfortunate because i used to like their products. Oh well.....
Captain Smoker
Member
Go read a book about art and stop asking loaded questions.
Or at least the Wikipedia article, it's going to give you your answers for the origin of the associations: https://en.wikipedia.org/wiki/Color_psychology#Specific_color_meaning
ryutaro's mama
Member
Captain Smoker
Member
I understand and agree.
My opinion is that it's a bad ad because of this, but people read too much into it to boot, because the intention isn't itentionally racist because of my explanation.
But well, who the hell reads into color theory, so you are probably right in terms of this ad.
ryutaro's mama
Member
You assume I haven't and continue to skirt the question by hiding behind "bu-bu-but it's art theory...I didn't write it...it is what it is...let me link you."
The descriptions of Black and White throughout history aren't accidental and have purpose outside "color theory".
This is how you approach the subject of this thread.
Take notes.
*Rolls eyes*
Yeah, that's exactly what's going on here.
Nope.
The Hermit
Member
This has been a thing since the invention of performance arts
backflip10019
Member
They do. They live in the Middle East, where sensibilities are drastically different from the West.
Captain Smoker
Member
Come on, don't tell me that the connotations about the colors Black and White are based on skin color.
The largest contributor is the fact that the Black is associated with the Night (which is dangerous and gloomy), while White represents Light.
This is for classic art and movies / games, etc. to create a certain mood.
The meaning and use in product design and branding is different though.
Everyone else who uses it for racist reasons can fuck off (black vs. white skin color).
Leatherface
Member
So I suppose if they are using lotion to fuel their racist agenda this would be offensive, but since it's probably just about lotion and how clean and pure it feels, than this just might be a bit of an over-reaction. Yes, I do agree it's not a great ad and a little bit of an oversight, but damn.
Sunster
Member
why?
Felix Lighter
Member
Good god, the comments. The alt-right absolutely love this.
Red Liquorice
Member
So stupidly shortsighted.
Chairmanchuck
Member
Thank god the people dont know about the washing brand Weißer Riese/White Giant.
As designers we really gotta think more sometimes about social contexts of designs in what we present. I stopped doing client work a few years ago, but I can never forget the crits were I or other peers were chewed out for things we thought of in an artist mindset, but not a social mind set.
Maybe I should make a book of GD faux pas, that might be neat.
Mammoth Jones
Member
Problem is the sentiment is a tail as old as time.
https://m.youtube.com/watch?v=nGLF0X3WIiE
It is racist. Problem is passive racism is acceptable in most parts of the world today.
What the hell are you going on about?
WorldofMiku
Banned
This era has got to be one of the worst eras in history. Racism is everywhere now.
on par with this
Eh reminds me of all the ads in Thailand. People asked me to touch me cause I am so white. They also almost only sold beauty products that made your skin whiter.
NESpowerhouse
Perhaps he's wondering why someone would shoot a man before throwing him out of a plane.
Is that Colin Kaepernick?
Not sure which one is worse between the white is purity and the re-civilize yourself ones. Leaning towards the latter, but...
No, wait. That's the worst. Jesus fucking christ.
Also, those comments...yeesh. You could almost give the first few the benefit of the doubt as being mocking, but there's no lack of sincere white supremacy being expressed in most of them.
Edit: It's not just Nivea's ad department that is racist. The buck doesn't stop with them. Somebody outside of their marketing team had to look at this and think, "Yeah, these ads seem completely acceptable," to give them the greenlight.
No, wait. That's the worst. Jesus fucking christ.
Also, those comments...yeesh. You could almost give the first few the benefit of the doubt as being mocking, but there's no lack of sincere white supremacy being expressed in most of them.
Edit: It's not just Nivea's ad department that is racist. The buck doesn't stop with them. Somebody outside of their marketing team had to look at this and think, "Yeah, these ads seem completely acceptable," to give them the greenlight.
FTFY, more or less.
Felix Lighter
Member
When the comment section to your new ad is full of white supremacists that have suddenly fallen in love with your product, you fucked up, regardless of intention.
Clockwork
Member
I'm not ignorant to issues involving racism, but without reading the thread I didn't really connnect this with anything of that sort.
I mean context is important. They are pushing a deodorant that does't leave marks on your white or black clothing.
White (the color, not someone's race) is in fact associated with purity. This doesn't stain your white clothes thus leaving the "pureness" intact.
I don't think projecting is the right word, but perhaps people are reading into this more than what is actually there.
I'm not sure that's the case. That just proves that those people are stupid and ignorant.
I mean context is important. They are pushing a deodorant that does't leave marks on your white or black clothing.
White (the color, not someone's race) is in fact associated with purity. This doesn't stain your white clothes thus leaving the "pureness" intact.
I don't think projecting is the right word, but perhaps people are reading into this more than what is actually there.
I'm not sure that's the case. That just proves that those people are stupid and ignorant.
backflip10019
Member
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