Sure. If it was growing as fast as you think it is growing they wouldn't have tried to force everyone migrate from Live to Game Pass last year.
That attempt was a big mistake but we can't definitively draw a link between that and GamePass without, y'know, evidence?
People aren't concerned about Microsoft's profits. They might concerned about the shape of tomorrow's gaming industry though, I know that I am.
People have always been worried about the "shape of tomorrow's gaming industry", though. They were worried about it when Sony came in with the PS1. They worried about it when the 3DO came out. They worried about it when Atari exited the hardware business. They worried about it again when Sega bowed out from making consoles, and Xbox came into the picture. Some even worried about it when the Wii became a runaway success. They worried about it when DLC became a mainstay, and then microtransactions. And they worried about it again with lootboxes.
People are never going to not worry about where gaming goes into the future, but 9/10 times it's always managed to land on its feet, usually for the better. So what makes an (alternative, supplemental) subscription service suddenly so scary for folks to think it'll be the damning end of gaming if the model works out?
Thing is if Microsoft pulls that bait and switch, many gamers could simply cancel their subs, many may have felt they got their money's worth regardless. So the onus is on Microsoft now. I think its a take it and leave it situation for most gamers. If you had gamepass for years and played your fill of games, the player won, not MS. MS has to tread lightly or lose all good will. MS put themselves in this hole, digging out will not be easy.
Well Sony just pulled a bait-and-switch raising game prices to $70 and they're still selling as well as ever. We've also seen multiple subscription services increase in price over the years and still retain users (or even grow their active user base).
The problem with the XBL Gold price hike (which is what I think is the basis for this argument here) is that it was a blatant MASSIVE price hike all at once, and made Microsoft look both incredibly greedy and insensitive towards the financials of many people at the time. I've not seen any sub service do a 100% price increase in the blink of an eye, or try to, and it was an obvious mistake they (Microsoft) should've seen well before making the announcement public.
If you're going to do price increases and still want to retain users, make them very small and gradual over a period of time, and always make sure you're adding features to your offerings to justify the increases (or add things you can market as such). One of the reasons the $10 price increase hasn't completely wrecked Sony a new asshole is because they've kind of framed the increase with some perceived increase in quality, accounting for labor in providing that increase, and hiding behind the generally-accepted idea that game budgets keep increasing every new gen.
That, combined with the general goodwill they have from their fanbase (and gamer as a whole) thanks to their 1P output, is why they've managed to mostly get away with what some would argue is a "meager" $10 increase. Nintendo is similar; they haven't raised their price but if they wanted to they'd pretty much get away with it because the goodwill from their fanbase & gamers WRT 1P output is even stronger than Sony's and they have a ton of nostalgia on their side as well. Microsoft doesn't enjoy either those levels of goodwill with their 1P output among gamers as a whole (maybe moreso with their fanbase but that is a smaller fanbase to begin with), though they've been making some great moves to start turning that around as a whole, and they definitely don't have the nostalgia factor of Nintendo or even Sony (even if Sony does nothing with most of their legacy IP).
That's why Microsoft would need to tread more carefully with price increases to GamePass, and I think they will happen, but they need to time them around when the big 1P content starts coming and does well (critically, at least) on a consistent basis. If the quality is consistently there and the budget is clearly on display for the bigger releases, the vast majority of gamers would be okay with a GamePass price increase (IMO it should probably be done as adding a new tier or two and restructuring some of the available features and/or games among the tiers).
I think it was pretty clear I was talking about Sony's console games sales, which obviously most of them are 3rd party. Regarding your 18% figure, it changes every quarter. And they only mention it for that FY or quarter, and only started to share it relatively recently. We don't know the % of the full PS4 sales.
In any case, Sony's main business isn't their 1st party games. It's the 30% cut they get from the 3rd party game/DLC/IAP sales, discounted or not. So they won't want to hurt game sales with something like Gamepass and what Sony wants is to have everyone buying PS4/PS5 games.
No, you weren't clear at all there, you mentioned it like it was all Sony's doing for those 1.6 billion game unit sales. If that wasn't the case tho I apologize.
We still don't have enough evidence that proves GamePass "hurts" game sales so I don't know why that is your automatic assumption. That said, nothing is stopping Sony from using a GamePass-like service for AA mid-tier or indie titles that may not work for retail or sell a ton digitally, but could work very well in a service adding easily-accessible and well-priced variety.
David Jaffe even talked about it before, why can't Sony have a GamePass-like service for the Midevals, Jumping Flashes, Parappas, Tomba etc. style games? And even in those cases, if they applied a small discount for purchases of those games similar to how MS does it, that would potentially help increase game sales, not lower them.
However, that would work best with a rotating platter of content, I suppose.
Two things here: In response to Danjin44, as far as it goes for me, the idea of a bad habit being if it's not on gamepass is actually the opposite. I'm not only trying some fantastic games I would have never touched, it's also leaving me with more funds to try games that aren't on gamepass. So I wouldn't be so quick to say this.
In response to Toad: There hasn't been any indication of this, I haven't heard of any developers saying they are scared to put a game on xbox due to gamepass. MS's own findings have seen that generally, the more gamepass users there are, the active game player/buyers there are on the store. So this is more likely to help them then hurt them.
While no dev's outright said it, there's been words suggesting as such from the Outriders devs, and Take-Two reps. Although their statements weren't even specifically towards GamePass or specifying GamePass as a reason for not wanting to put certain titles on Xbox platform, they're aware of a narrative war going on among different sides WRT GamePass and don't mind having their statements feed right into it. They know better.
But that does have me wondering if there is some actual truth in cases where Microsoft aren't getting certain big 3P timed exclusives on Xbox because they want to have them tied to Day 1 GamePass and publishers by and large are still weary about that because they're used to a different business model. I do keep asking myself, why hasn't there been a major Day 1 3P GamePass title since Outriders and MLB The Show '21, both of those being 4-5 months ago? I thought those would be the start of a trend there, but semes not really.
Yeah they are getting Back 4 Blood which might count (tho in terms of calibur seems closer to an Outriders deal) and a ("mobile") version of Football Manager which is a massive franchise on PC, just not a big name to most console gamers I would imagine. I kind of blame the insiders for forcing this realization onto me, as well. Some of those guys were running rampant "Oh, Battlefield 2042 Day 1 in GamePass!", or suggesting Diablo 2 would be there Day 1, same with Scarlet Nexus, etc. But that's just highlighting how many big 3P AAA games have come out this year that won't be there Day 1, and some which I feel should've most likely been timed exclusives to Xbox, but perhaps Microsoft insisted too strongly about GamePass and that may've made some publishers to not go with a deal.
It's purely all speculation, and no one can prove this (for now), but I don't think it's something to completely shut down the possibility of being the case, either. Because if it turns out that's been happening, and it gets Microsoft to start negotiating more timed 3P exclusivity deals that don't stipulate Day 1 in GamePass, then that actually ends up benefiting both Xbox AND GamePass, even. Because while that game itself may not be in GamePass, the service is still there, and a person new to the ecosystem thanks to that game may be inclined to sub to GamePass anyway to play the games that are there, in addition to the one that got them to the platform but is not in GamePass.
That's my only big worry with Microsoft, still: that they're pushing GamePass almost to the potential detriment of Xbox as a brand, because IMO they are still two different brands and GamePass is the dependent brand. It's still being mainly driven by Xbox and Xbox users chiefly, so don't go trying to make deals that force GamePass where third parties arent' comfortable or that could end up hurting Xbox which also hurts GamePass. I think them leveraging GamePass for the smaller indie titles is great and that generally works, but for the bigger AAA 3P content, if they want to have a chance against Sony in that area WRT timed exclusives (and yes, they need to do that still to be competitive), they might have to leave GamePass out of those negotiations (if it's a part of them currently) and just have their own 1P AAA games fill that role.
Then over time, when 3P devs/pubs see how Microsoft's own 1P AAA perform both in the service and in sales, if they like what they see they will want to have their games Day 1 in the service as well. But I don't think most 3P publishers are going to seriously start wanting that until probably 2023 or early 2024, and there's always still the factor that Sony could seriously revamp their services around that point and start pushing them in a major way, using a similar type of leverage. But that's all going to depend on where they see GamePass performance-wise over the next couple or so years.