Didn't Phil take over in 2014, which would be 8-9 years ago depending on month?
No dispute that MS botched the good will from OG Xbox and 360 before Phil took over. But its been 8-9 years. Building blocks are not the issue at this point. Management is the issue IMO.
Phil might as well have been more of a figurehead since his budget, and obviously his influence, simply was not there. Xbox was on the table for possible shutdown. Phil himself confirmed this. Phil truly got power at Microsoft to make real decisions in late 2017 when he was finally added to Microsoft leadership.
https://www.gamesindustry.biz/phil-spencer-joins-microsoft-senior-leadership-team
Every major decision and all acquisitions started coming fast and furious the next year in 2018 where they acquired like 6 studios that year, and haven't stopped since. The person Phil use to have to answer to, head of Windows Terry Myerson, also left shortly after that. Some may not like it, but the real test of phil as Xbox leader is really 2018 and beyond, which is basically once he started building up a proper first-party operation. And we know that takes time, which is why they did acquisitions like Bethesda and now Activision Blizzard to increase their roster and to help fill gaps. And Microsoft's preferred business model right now is clearly Game Pass over more traditional sales even though they still sell games the normal way.
Just showing how many play COD on PlayStation platforms and how much money they make from it is enough, their own games aren't relevant as its about the potential loss of sale that could impact their future.
Let's say someone is a hardcore COD player and buys GoW, TLOU etc as well, there is a chance if the deal goes through that, that player will leave and not buy future Sony games. Their own games aren't relevant to this equation.
That's all they need to prove.
Wrong, wrong, and wrong. If sony's first-party games compete against other AAA titles in the current and same games industry where Call of Duty is relevant then, yes, Sony's games are indeed 100% relevant. If Sony's games weren't relevant, why the heck do you think all regulators want to know about all the other big players that make AAA games also? You think they talk to other market participants because they aren't at all relevant? You seriously think they would be interested in the likes of EA, Ubisoft, games like Elden Ring, Fortnite, etc, Apex Legends, FIFA, but somehow ignore Sony's first party games that are among the best sellers and most critically well received hits in the entire industry? You think they're going to ignore Spider-Man, God of War, The Last of Us? Sounds to me like very wishful thinking my friend.
Sony's games are 100% relevant to this acquisition. Let's also not forget the fact that they now own Bungie, creator of the highly popular shooter, Destiny 2. This deal if/when approved, it will be because Sony's own impressive lineup of games will have played a significant role as well as other major third party titles such as the other successful hits like Witcher 3, Cyberpunk 2077, and many others.