What if they don't want to play other Xbox games? $70 for COD and $60 (or less) for XBL Gold is still cheaper than $180 for a year of GPU, and if all that person is playing is COD, why would they ever go with the latter?
Not if you go by the ARPU. I'm trying not to turn this into a Game Pass revenue discussion, but a while ago
Heisenberg007
and I were going through some games services revenue for 2022 based on general market data provided by...Ampere I believe? It wasn't too hard to extrapolate Xbox services revenue (Game Pass, Gold, ES Online, Fallout '76) from Sony's provided PS+ revenue and a probable range of Nintendo's NSO revenue.
Isolating Game Pass revenue from the other Xbox services, I figured that GP itself pulled in little more than $2 billion in 2022 for revenue. Which off a base of 25 million, is an ARPU of ~ $80/year (it's a bit higher than that, maybe around $82/year. Can't pull up the exact number I had for GP ATM). So I'd say a lot of Xbox GP subs are doing the $1 conversion trick for the 3-years of GP deal, and smaller portions are exploiting that with region-switching loopholes (two of which have been shut down recently), and some portion paying off their sub with MS Rewards points as well.
Going by that revenue amount, statistically only about 40% of GP subscribers are on the full regular monthly payments.
Of course it doesn't include MTX, DLC sales or games bought through Game Pass, because we can't measure those metrics. Microsoft doesn't provide them, so it's virtually impossible to break down the revenue that way. But those things would be accounted for in other parts of theirs games revenue, which they do report on. They just don't break down "hey (x) percent of DLC sales was due to Game Pass".
Actually...I don't think MS report on MTX or DLC sales specifically; they just lump in all software revenue as software revenue.
But that's PC, it's a different platform compared to console. And AFAIK, their Day 1 is only for the first 10 hours of the game, not the full game. So it actually has more in common with Sony's model for PS+ Trails (which Sony could be doing a better job on IMO) than Game Pass.
Most of EA's games aren't evergreen type of titles, though. They do the vast majority of their sales in the first few weeks and that's that. Plus many of their games are sports releases that are updated annually; after six months most people aren't buying the previous year's release, instead they're getting ready for the next iteration.
Yeah, GP gets those games 6 months after because those games have exhausted their B2P sales revenue path pretty much 100% by the time that six month period is up.
And what do Ubisoft's financials look like? I'm assuming if they do Day 1, then they do it the way Microsoft does, but AFAIK Ubisoft's financials haven't been great the past couple of years.
Now that could be due to multiple reasons, but maybe taking your new AAA releases and putting them in a cheap service isn't the best way to get revenue numbers up?
I mean you are technically right, but publishers also have the money to fund the development of the games the developers under them are making, in addition to the things you just mentioned. And while a developer tends to simply consist of one developer entity (maybe with multiple internal studios), publishers often comprise of multiple developers.
Why would MS spend magnitudes more for the AAA releases from EA or those other publishers Day 1 when the indie games are monumentally cheaper? Especially when they are trying to reduce losses on the gaming division side?
MS might have good relations with these publishers, but they aren't
that good. As to say, not to the point where they can get most of their AAA releases Day 1 for a low price of a dozen million dollars or whatever. Never mind that for a good number of those games Sony could have marketing deals which would shut out MS getting them for Game Pass Day 1 anyway (which apparently has become a heated talking point of controversy when it really shouldn't be, but that's a different conversation).