PS5 Pro at $700: ‘Lack of Competition’ Made It an ‘Easier Decision’ for Sony to Run With Higher Price

Senua

Senua

Member
www.ign.com

PS5 Pro at $700: ‘Lack of Competition’ Made It an ‘Easier Decision’ for Sony to Run With Higher Price - IGN

www.ign.com www.ign.com


Perhaps the biggest talking point from Sony's PS5 Pro reveal is its price. At $700 and without a disc drive or stand, the PS5 Pro has sparked vociferous debate online about whether Sony is justified in setting such a high price for the mid-gen upgrade. IGN readers have already had their say on the PS5 Pro's $700 cost, but what's enabled Sony to be so bold with its pricing?



According to one prominent analyst, there are a number of factors that have contributed to Sony going for $700 (and, relatively, even higher in Europe and Japan). Piers Harding-Rolls, games industry analyst at Ampere, said the PS5 Pro pricing reflects Sony's adjusted strategy to protect its margin (that is, it is unwilling to sell consoles at a loss), supply chain inflation, and, crucially, "a lack of direct competitor to its mid-cycle upgrade compared to last generation (where Microsoft was preparing the Xbox One X)."

"The lack of competition means it is an easier decision for Sony to run with a higher price point to protect its existing margins," Harding-Rolls added. "For most prospective PS5 consumers, the standard edition will represent the value sweet spot."
Click to expand...

Ah yes. Your thoughts?


GXMWp7pXkAA0iKZ
 
Last edited:
I totally agree, with xbox division in shambles, so y can do whatever they want, if say next month xbox release pro version of series X i bet you sony would drastically drop the pro price

- i always think those old leaks from xbox were just fake media thing, just to see reaction from public
 
They know what they are doing, and yeah I agree that people caring less and less about Xbox has to do with the Pro's high price.
 
Whats the Build of materials estimated cost? anyone have a link to someone who has a ballpark? Is this one of the first consoles Sony might be selling at a profit? and what could that margin be?
 
Everybody offers his "fair" price for PS5 Pro,
but nobody cares to show his calculation of the "fair" price!
 
Last edited:
It's not lack of competition, it's purchasing power of the clientele allowed them to increase the cost of the bill of material and aim higher. I thought it would be 1TB and I would add 2TB in there, turns out I probably won't need to do that. I'll just move my 1TB expansion from my original to my pro, because you know the Kijiji crowd would expect me to throw that in for 20$ or less when I sell my launch unit.
 
its a fact thats why fanboys are idiots you dont want the market lead by 1 company. look at nvidia and gpu prices since 2016. sony is now doing the same and this is only the beginning. we need healthy competition.
 
Since Xbox 360 all Xbox had to do with make good games
3 generations in and now their strategy is to buy everything and release on other platforms since they basically gave up.
For the last 5 years Phil said the games are coming but when the games actually came now they are also releasing slowly but surely on ps.
Microsoft gaming division should be taught in business schools on how not to do business.
This is the reason Sony is arrogant enough to charge us 700 for a mid gen refresh because their competition is brain dead
 
Remember the magical competition in which MS also increased the X Series prices like Sony did the PS5? Why didn't MS "compete" with a lower price?

Even the richest company in the world couldn't justify subsidising ridiculous amounts per console...

The difference/value to the base PS5 price is what matters.
 
analog_future said:
So many people here celebrating when Xbox would fail over the years, but the reality is that this is the result we get when Sony has no competition.
Click to expand...
Many knew this would happen, many warned people we needed Xbox to keep Sony pricing in check and a lot of people continued to cheer Xbox demise and want them out of the hardware business yet here we are now people want to complain about the pricing of the pro
 
Hookshot said:
Nah Sony just know their fanbase is ready to take anything, internally it was called the PS5 BRO, which stood for Bending Retards Over.
Click to expand...
When you have no good argument or anything to say so you resort to calling anyone with an interest in purchasing the console retarded.

The irony.
 
Last edited:
The same competition that also raised game prices to 70/game, raised subscription prices, raised console prices, etc.

The competition is doing the exact same thing albeit at a slower pace sometimes
 
Moore's Law is Dead already mentioned this who also gave us an accurate leak about PS5 Pro earlier this year. Why do we need to quote IGN and adding their link?
 
I think Microsoft pushing a 600 dollar Series X, low selling as it is already, indicates that this is less about a lack of competition and more about manufacturing cost.

HeisenbergFX4 said:
Many knew this would happen, many warned people we needed Xbox to keep Sony pricing in check and a lot of people continued to cheer Xbox demise and want them out of the hardware business yet here we are now people want to complain about the pricing of the pro
Click to expand...
I continue to cheer it. Xbox's demise is entirely of their own doing. They've been making poor decisions and fucking over their consoles for over a decade. They attempted to buy out huge chunks of the industry and leverage their megalithic vertical to change the baseline dynamics of the business to the detriment of the actual quality of games.

Higher performance = higher prices, and it's a far better alternative to an industry ran by subscription fiat.

All you can hope for is that Nintendo, a company actually somewhat interested and skilled in making games, starts to bite into Sony's lunch a little more with the Switch 2.
 
Well, no shit.

But as a PS5 early adopter I am ready for a new machine and willing to pay a premium. For those that aren't there's still the base PS5.

Without a PS5 Pro I'd be looking at the PC market even though it's not ideal for my needs. I'm happy to trade in my PS5 and put £400 towards a PS5 Pro. It will get at least 4 years use which I see as good value.

I also expect many Xbox Series X early adopters to jump on the PS5 Pro. They're attracted by the tech and likewise will be ready to upgrade.
HeisenbergFX4 said:
Many knew this would happen, many warned people we needed Xbox to keep Sony pricing in check and a lot of people continued to cheer Xbox demise and want them out of the hardware business yet here we are now people want to complain about the pricing of the pro
Click to expand...
As a consumer it's cheaper for me to play Xbox titles on PS5 rather than investing in two pieces of hardware and ecosystems.
 
Last edited:
So what about Xbox selling a $600 Series X with only an updated 2TB SSD? Both console makers have had prices increase this generation so it seems like the market and economy are actually the driving forces.
 
Last edited:
If you look at it the way that it's half the price of an equivalent pc, proprietary super sampling + access to PlayStation exclusives , it's a fairly good deal actually . Don't look at it from a previous console price point of view but actual current value 🤙
 
Last edited:
Sony saved gamers money by beating Microsoft into submission and getting them to put their games on PlayStation. Now they only need one console. 😆
 
Last edited:
HeisenbergFX4 said:
So asking a legit question

You don't think Xbox not having a pro console right now to compete didn't make the choice a little easier for Sony to go with $700?
Click to expand...

Yes, absolutely I'm agreeing. Jez tweet seems to take issue with the logic though, hence his sarcastic quip about the price being Series S fault.
 
Of course. Sony is seeing NVIDIA and Apple fleecing their customers. They asked themselves, "why don't we do it?"
 
I don't think Xbox having a pro would make much difference. They could under cut the pro in price but they would just end up losing money and it would be pointless for them ultimately.
 
True, its nothing people haven't been saying before though. Lack of competition is bad.

The most annoying part of this is that MS has just gotten to a place where they can (if they had sense) really compete- they have all these top studios. But what did they decide to do with this power?

Turn into cucks and start releasing their games on the competing platform as well
 
Last edited:
Yes, because MS has historically driven down the cost of gaming hardware and services.

Oh wait, no that never happened.

A hypothetical xbox series pro would also cost $700 or even more.

The reality despite all these stupid "woe is me why is there no competition for Sony!" articles is that MS did compete. For 20 years. They made a shitty console and trash games and a bogus rental service that nobody but the diehard fanboys wanted. This is the result. This is exactly how competition works. Nobody owes them their hard earned money.

If MS isn't good enough to compete in this business and if Sony is apparently offering such a terrible deal and ripping consumers off, then someone else has a golden opportunity to jump in.
 
Last edited:
I guarantee u once next xbox launches on 3nm node in 2026 w/e its gonna be, ps5pr0 gonna get pricecut to 599usd/euro max, even if future xbox is sold at 800, we really need ms to step up their game, and fast.
 
You must log in or register to reply here.

Similar threads

Sony reveals price for its first car 'Afeela' that comes with an built-in PS5
News  2
97
6K
adamsapple replied
A question for Series X with GamePass and PS5 Pro Owners
2
68
512
Reave replied
  • Poll
PS5 Pro Owners Only: How Satisfied Are You with PS5 Pro?
4 5 6 7 8
377
16K
hussar16 replied
Number of PS5 Pro consoles sold?
15
282
Kerotan replied
Push Square “The Price of Playing PS5 Games Day One Is Getting Higher and Higher”
2
83
6K
mckmas8808 replied
Top Bottom