Stephen Totilo - 2020's Call of Duty Black Ops Cold War cost $700 million to develop across its "lifecycle" (+ marketing)

No wonder they feel like one battle pass is not enough. I don't know how this can be sustainable as now games are on Game Pass
 
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And wukong coat 43 million and is graphically more impressive and 100x more creative and varied.
US studios are expensive huh?
Spider man 2 350 mill also
 
$10M production. $690M marketing.
I bet this cost more than $10M alone.

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And wukong coat 43 million and is graphically more impressive and 100x more creative and varied.
US studios are expensive huh?
Spider man 2 350 mill also
This must be a joke right?

Call of Duty is 10x bigger games than both these games combined.

The same goes for Fortnight. do not compare a mere single-player game to something as big as Call of Duty.
 
And wukong coat 43 million and is graphically more impressive and 100x more creative and varied.
US studios are expensive huh?
Spider man 2 350 mill also
Wukong is not a good example. Gaming development costs are significantly lower in China.

For a programming position at Game Science, the annual salary is like $40k equivalent, it's not even competent compared to other IT companies in China.
 
I mean, that number seems not that bad?
Even though one studio is the "main" studio for every entry, basically every activision studio gets roped in for development, and then there's all the outsourcing and contracters; I believe it's 5000+ people for black ops cold war, so that's probably 3-400 million alone on staff. It sells tons of copies every year and everyone seems to spend on in-game purchases as well, so that's multiple billion in revenue every year.
 
Sure if you're delusional and think concord cost almost as much as some cod games including marketing

Cods come out annually and still reportedly cost that much for it's entire lifecycle, which is a few years let's say, if you factor in 8 years of Concords staff salaries, it should be reaching that figure pretty easily.

It just didn't get a chance (or install base) to recoup that money.
 
Genuinely insane given the core of the game is almost exactly always the same just with a different skin on top.

Then again, I wonder how much of this is marketing costs.
 
No wonder they couldn't make it exclusive to Xbox. They couldn't recoup $300-350 million by losing nearly 50% of their audience. Maybe $150 million would transfer to Xbox, but not even half would be back.
 
Cods come out annually and still reportedly cost that much for it's entire lifecycle, which is a few years let's say, if you factor in 8 years of Concords staff salaries, it should be reaching that figure pretty easily.

It just didn't get a chance (or install base) to recoup that money.

They are out annually because multiple studios are making them

CoD's headcount each year is orders of magnitude larger than Concord's peak at 170
 
Concord had a 200M + marketing budget?

Where's the single player campaign?
The central idea to the Conccord budget was that Sony spent major money in terms of consultants and contractors to get the game ready to ship. You can believe it or not but that's the story.

The point is that games are coming out with these sorts of budgets.
 
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Cods come out annually and still reportedly cost that much for it's entire lifecycle, which is a few years let's say, if you factor in 8 years of Concords staff salaries, it should be reaching that figure pretty easily.

It just didn't get a chance (or install base) to recoup that money.
There was not a Firewalk Games 8-9 years ago. Never understood that part in particular.
 
Dude's still at it with Concord lol.

And yeah those budgets are crazy. Does COD really need all that marketing? Seems to me like the game could almost sold itself, kinda like the fifas and the maddens.
 
The central idea to the Conccord budget was that Sony spent major money in terms of consultants and contractors to get the game ready to ship. You can believe it or not but that's the story.

The point is that games are coming out with these sorts of budgets.

Concord isn't anywhere near CoD's headcount or marketing
 
Considering celebrity endorsements, ads on every channel, celebrity voice talent, paying youtubers to play. All that alone can cost $400M.

And that would be $740M PLUS 30% of the gross going to stores both physical and digital.

That said, the game grossed $2.1B at the very least purely on game sells, so not including things like DLC, battle passes and micro-transactions.

30% of $2.1B is $630M. Still leaving $1.47B. Taking away the $740M from that leaves (without counting tax) a profit of ~$730M.

Even with all that money made, I can't see this being a sustainable model to be the norm. Outliers like CoD can continue to do this but it shouldn't be a band wagon to hop on. That's incredibly risky and a bigger chance of failure than success.
 
Considering celebrity endorsements, ads on every channel, celebrity voice talent, paying youtubers to play. All that alone can cost $400M.

And that would be $740M PLUS 30% of the gross going to stores both physical and digital.

That said, the game grossed $2.1B at the very least purely on game sells, so not including things like DLC, battle passes and micro-transactions.

30% of $2.1B is $630M. Still leaving $1.47B. Taking away the $740M from that leaves (without counting tax) a profit of ~$730M.

Even with all that money made, I can't see this being a sustainable model to be the norm. Outliers like CoD can continue to do this but it shouldn't be a band wagon to hop on. That's incredibly risky and a bigger chance of failure than success.
if games like Madden are anything to go by, they make more on the DLC stuff than they do on the actual gaems themselves.

Which is probabl;y why MS ultimately green lighted putting the game on GP. They're both huge revenue streams though.
 
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Marketing costs in COD games are higher the development costs itself, since the 2009 MW2. Wouldn't be surprised that 70% of BOCW costs were marketing and licensing related for DLCs.
 
And wukong coat 43 million and is graphically more impressive and 100x more creative and varied.
US studios are expensive huh?
Spider man 2 350 mill also
monkey-man game is SP, once it's done it's done unless you like it so much to keep playing, I'm not COD fanboy but can't deny they keep expanding the game and they know how to sustain a userbarse of millions of online players adding whatever popular thing is hot atm, which must not be cheap at all
 
And wukong coat 43 million and is graphically more impressive and 100x more creative and varied.
US studios are expensive huh?
Spider man 2 350 mill also

There's a certain amount of silliness involved in comparing single player games to a live service game with Campaign + Multiplayer and tons of post launch support.
 
Xbox/MS really bit off more than they could chew. I don't think Xbox can take a completely hands-off approach and expect CoD to chug along willy-nilly.

If I were an executive at MS, I would be completely appalled by the budget and the sheer number of people required to keep the CoD factory running strong (especially in the context of Xbox weak ass position/numbers)
 
Concord, the game that just keeps on giving.

Pouring one out for that robot with pronouns.:messenger_beermugs:
 
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Xbox/MS really bit off more than they could chew. I don't think Xbox can take a completely hands-off approach and expect CoD to chug along willy-nilly.

If I were an executive at MS, I would be completely appalled by the budget and the sheer number of people required to keep the CoD factory running strong (especially in the context of Xbox weak ass position/numbers)
They have to spend that though because Activision is dead if just one of them flops. They put all their eggs in that basket and have no other franchises with large pull due to milking them all to death.
 
Concord, the game that just keeps on giving.

Pouring one out for that Robot with pronouns.:messenger_beermugs:
Giving indeed.

Studio got canned early October. It's now 3 months later and I bet some of those Firewalk employees are on unemployment insurance by now. A gift from taxpayers.
 
Denial is thinking concord's budget brushes elbows with the most expensive title on the market with the largest marketing spend in the industry

Nobody thinks that, because Concord's $400M budget for a 2024 game doesn't come close to a $700M one released in 2020.

If anything these numbers make Concord's look more plausible.
 
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