Mr Reasonable
Completely Unreasonable
Call of duty is strong enough it doesn't need promotion
I think this is right, tbh.
Pre-Promotion likely means stuff that takes place long before the game is available, not when it's about to release, would be my guess.
It'll be interesting to see how visible the game is, and how well it performs. Activision, and Xbox by extension, will be looking at how it plays out, but COD is one of the biggest brands in gaming, it's current players will be treated to various promos through COD HQ, and it's likely every Xbox player will get a splash screen at some point when turning on their consoles, potentially those who are accessing Xbox through consoles, pc and streaming. Plus all the social media, emails, whatever it is that people have signed up for. In that way, COD will find it easier to connect to its core audience than most franchises because it's continually in touch with them already.
You can see why it's worth running the experiment. The data they get will likely inform a number of game launches.