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PlayStation 5 getting price increases in America starting tomorrow Aug 21

HeisenbergFX4 said:
I will give you something a little more recent even

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2027 is looking more and more likely tbh
 
Ah yes, whining about 50 bucks when the alternative was 9% inflation that you paid every day and likely higher taxes. But 50 bucks! Oh noes!! Fuck off with that shit.
 
pqueue said:
Triple threat:
1. Price increases due to tariffs
2. Decreased consumer purchasing power due to overall inflation
3. Mostly non-existent Sony first party library of exclusives this generation

Hard pass.
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WRONG. WRONG. WRONG. WRONG. WRONG.

Stop spreading misinformation!

There are no tariffs on videogame consoles, except those imported from North Korea, Russia and Belarus (i.e. none of which countries make consoles):

See 9504.50.00 at the USGOV Harmonized Tariff Schedule:

Harmonized Tariff Schedule

hts.usitc.gov hts.usitc.gov

This has nothing to do with Tariffs or any of the other shit you posted.

It has everything to do with the increase in component costs by TSMC because they have a fucking monopoly on high performance semiconductor parts.
 
ZehDon said:
Excellent post and a good line of discussion.

According to Sony's financials, the fee it take for games sold on its platform constitutes a smaller percentage of its profits every year - though, still a good amount of money overall. The keys to its record breaking success are subscription fees from PS+ and microtransaction revenue from re-occurring purchases made on their PlayStation platforms. As we've also recently heard from their VPs, Sony is looking to move away from a hardware centric model. Both of these pieces of information together mean console install size is no longer their chief priority, which is why I believe Sony will shift away from subsidizing hardware and move to a for-profit hardware business like Nintendo: there's no need to take a loss anymore because they don't have any competition. That alone will lead to a smaller install base overall.
However, I think Sony's new core belief is that they can have their cake and eat it too - PlayStation 5 is the "default" home console, afterall. They haven't put out a large number of first party titles, and half of them haven't performed as well as they expected, and yet, their hardware is doing just fine. In short: Sony won the console war, and now they know it. That's bad for everyone because I think it means Sony believes they can't lose, so why not make as much money as possible. Today's price increase is evidence of that, in my opinion. (Note: the Xbone is a wonderful example of what happens when a console maker thinks it can't lose - hence my concern for next gen.)

Because Sony is de-prioritizing console adoption - they believe it'll come on its own regardless of what they do - this opens up all kinds of business moves that might seem counter-productive. Higher software prices, higher hardware prices, higher service prices. But also less of everything - less capable hardware, less exciting software, less useful services. And Sony will keep doing it until the market turns on them, because that's how capitalism works in 2025. Unfortunately, Sony won the console war - so if the market turns on PlayStation, then it'll either gravitate to Xbox (not likely) or it'll contract entirely as people simply walk away from new consoles and games altogether.
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I'm not so sure that's their reasoning for pushing everything to the limit on pricing, currently.

I mentioned a year or so ago in the ATVI acquisition thread IIRC that Sony have a massive problem that major Western companies they might compete with in certain areas are now worth 10x-20x their market cap making Sony massively undervalued by their capabilities, expertise and IP, but not by their earnings capability.

So IMO I think that is their reason for being laser focused on earnings, because without the protection of being a Japanese company meaning they can't be bought out as a drop in the bucket acquisition - by a Nvidia or Apple or Microsoft - they would have been acquired by now, and their best way to compete currently is to drive their market cap up to close the gap to x4 - x6 smaller so they are at least sizeable enough to have options when opportunities arise....but I still don't see them giving up on high momentum selling of a new console at launch until at least year 6.
 
yogaflame said:
Sony already mentioned that they are moving away from China, and in a few months we shall see that price will stabilize possibly next year. It is even possible for price cut this coming Christmas season.

Once all companies have move away from China towards other countries with lesser tariffs, and more factories are build in USA, the supply and price will stabilize, due to better negotiations with the government, which will receive more tax incentives, and easier source of raw materials. It will be better in the long run.
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Yes, they will move to countries like India, am I rite? Oh wait, the Orange one got that one too! 🤡
 
Crazy that we are almost 5 years into this gen and we are STILL raising console prices. And you better believe the tariffs is just an excuse, they been doing and wanting to see if they can squeeze more.
 
nial said:
People voted for it, though, so they should be fine.
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Just stop with this low IQ nonsense. Seriously, if your default fall back is "people voted for it so they should be fine" you're not a serious person. I'm not even a Trump fan and think the tariffs are insanely stupid and acknowledge that they play a role in it, but the constant tying back of everything ever to Trump is so damn tiresome. The way Trump lives rent free in some people's brains is pathetic.

Sony came out in the last few months and said the PS5 generation has been more profitable then every console generation ever and just announced a billion dollars in their fiscal year profit and you're going to claim that tariffs on hardware that is 5 + years old make logical sense. The reality is that even with tariffs Sony and all of these dumbass companies could just keep prices steady and should be able to maintain profit margins due to improvements in tech. Tariffs are just a convenient excuse.

But seriously, the seepage of tying every damn thing to a politician you don't like regardless of what side of the aisle you're on is so damn tiresome and played out at this point. Get some new material.
 
WoJ said:
Just stop with this low IQ nonsense. Seriously, if your default fall back is "people voted for it so they should be fine" you're not a serious person. I'm not even a Trump fan and think the tariffs are insanely stupid and acknowledge that they play a role in it, but the constant tying back of everything ever to Trump is so damn tiresome. The way Trump lives rent free in some people's brains is pathetic.

Sony came out in the last few months and said the PS5 generation has been more profitable then every console generation ever and just announced a billion dollars in their fiscal year profit and you're going to claim that tariffs on hardware that is 5 + years old make logical sense. The reality is that even with tariffs Sony and all of these dumbass companies could just keep prices steady and should be able to maintain profit margins due to improvements in tech. Tariffs are just a convenient excuse.

But seriously, the seepage of tying every damn thing to a politician you don't like regardless of what side of the aisle you're on is so damn tiresome and played out at this point. Get some new material.
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Lmao, I don't even mind Trump, and it's still true. That's how your system works, you knew well that tariffs went into play and still decided to vote for him. You don't have anyone to blame if this bothers you, perhaps not even Trump himself, but you. That's the power of democracy.
Console manufacturers had the options of eating the cost or adjusting their pricings in order to make up for it. Why wouldn't they do the latter? They're not a charity and the US population couldn't have made it clearer that they do not care.
 
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nial said:
Lmao, I don't even mind Trump, and it's still true. That's how your system works, you knew well that tariffs went into play and still decided to vote for him. You don't have anyone to blame if this bothers you, perhaps not even Trump himself, but you. That's the power of democracy.
Console manufacturers had the options of eating the cost or adjust their pricings in order to make up for it. Why wouldn't they do the latter? They're not a charity and the US population couldn't have made it clearer that they do not care.
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I'm honestly willing to take it on the chin as an american who didn't vote for him. Civic participation doesn't necessarily end with voting. The best I bothered to do besides that was connect with a handful of magas in person and show that I consider them countrymen, first. Too little, though. Wish I could say I did everything I could, but I didn't.
 
PaintTinJr said:
... So IMO I think that is their reason for being laser focused on earnings, because without the protection of being a Japanese company meaning they can't be bought out as a drop in the bucket acquisition - by a Nvidia or Apple or Microsoft - they would have been acquired by now...
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If they were acting in isolation I think this might be a solid argument. But, Nintendo and Microsoft are both doing it. Nintendo is worth less, and Microsoft is worth more. And in terms of software and service pricing, virtually every major publisher is jacking their prices, too. That would mean everyone would be trying to fend off an acquisition for some reason - an acquisition that can't exist for Microsoft, and Nintendo has rejected at least once. Sony isn't the subject of a hostile takeover as best I can tell - in fact, it's Sony who have slowly been buying pieces of other companies. Not sure I see this as clearly as you, sorry.
 
Lol, seriously fuck this company this gen. You're supposed to release more exclusive Games and decrease the Price to satisfy your Audience, not the exact opposite 🤦
Sorry to my American Brothers and Sisters. Sony feels like the worst of Microsoft lately, seems like their Passion of Gaming is gone overall this Gen. The Gamer friendly Leads stepping down one by one was the first red flag. Pure Corporate Marmite
 
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Jim Ryan really partly ruined this Company and dipped. The consequences of wasting all that budget and cancelling the Games seems to be biting them in their arses now 👀
 
Dafegamer said:
Lol, seriously fuck this company this gen. You're supposed to release more exclusive Games and decrease the Price to satisfy your Audience, not the exact opposite 🤦
Sorry to my American Brothers and Sisters. Sony feels like the worst of Microsoft lately, seems like their Passion of Gaming is gone overall this Gen. The Gamer friendly Leads stepping down one by one was the first red flag. Pure Corporate Marmite
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Dafegamer said:
Jim Ryan really partly ruined this Company and dipped. The consequences of wasting all that budget and cancelling the Games seems to be biting them in their arses now 👀
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Someone voted for le orange man. :lollipop_grinning_smiling_eyes:
 
Dafegamer said:
Lol, seriously fuck this company this gen. You're supposed to release more exclusive Games and decrease the Price to satisfy your Audience, not the exact opposite 🤦
Sorry to my American Brothers and Sisters.
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If Valve feels like competing directly with Play Station... :messenger_grimmacing_

Dafegamer said:
Sony feels like the worst of Microsoft lately, seems like their Passion of Gaming is gone overall this Gen
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We are 8k people getting fired before that
Dafegamer said:
The Gamer friendly Leads stepping down one by one was the first red flag. Pure Corporate Marmite
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Yep.
 
mckmas8808 said:
SERIOUSLY!!!! But watch some dopes in this thread blame Sony and say they are just being a greedy corporation. As if a 20-30% tariff increase wouldn't change the cost of an imported product.
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I would agree with this, but they increased the prices in Europe as well 😔
 
nial said:
Someone voted for le orange man. :lollipop_grinning_smiling_eyes:
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I can't vote, I'm not even American and don't live there. Nial please stop defending every stupid decision Sony does. Unless you own some stock from them, you're literally celebrating things that will not only not benefit you, but maybe even make the future worse for you regarding Gaming 😐
 
Dafegamer said:
Jim Ryan really partly ruined this Company and dipped. The consequences of wasting all that budget and cancelling the Games seems to be biting them in their arses now 👀
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The numbers
Full-year (12 months ended March 31, 2025)

  • Net sales: ¥12.04 trillion ($81.8 billion, up 7% year-on-year)
  • Operating income: ¥1.2 trillion ($8.1 billion, up 23% year-on-year)
  • Game & Network Services net sales: ¥4.6 trillion ($31.5 billion, up 9% year-on-year)
  • Game & Network Services operating income: ¥414.8 billion ($2.8 billion, up 43% year-on-year)
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Source

Yes, they are so broke. Those cancelled games will be what bites them in the ass next generation if they do not get it corrected and it causes consumers to lose confidence. IMO, this price increase is a little bit about tariffs and a lot more because they can.
 
Dafegamer said:
I can't vote, I'm not even American and don't live there. Nial please stop defending every stupid decision Sony does. Unless you own some stock from them, you're literally celebrating things that will not only not benefit you, but maybe even make the future worse for you regarding Gaming 😐
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Literally everyone else raised prices as well because the US population voted for it, and your posts about cancelled games causing this are, frankly, ridiculous when you look at actual data (i.e. reinking reinking 's post above).
nial said:
Console manufacturers had the options of eating the cost or adjusting their pricings in order to make up for it. Why wouldn't they do the latter? They're not a charity and the US population couldn't have made it clearer that they do not care.
Click to expand...
 
nial said:
Lmao, I don't even mind Trump, and it's still true. That's how your system works, you knew well that tariffs went into play and still decided to vote for him. You don't have anyone to blame if this bothers you, perhaps not even Trump himself, but you. That's the power of democracy.
Console manufacturers had the options of eating the cost or adjusting their pricings in order to make up for it. Why wouldn't they do the latter? They're not a charity and the US population couldn't have made it clearer that they do not care.
Click to expand...

You know nothing about me, how I vote, or what I believe in. So keep your projection to yourself. I merely stated that tariffs play a role in these price increases but claiming they are the only factor driving them is low IQ nonsense of someone who isn't a critical thinker or locked in an echo chamber. And the people who continue to claim that keep bringing up Trump because he lives rent free in their heads. You are the one who took my comment and injected your smart ass low IQ commentary onto it.

There are other business trends in the gaming industry that have been taking place over the last several years that have been driving prices higher, and they have been going on long before tariffs were ever suggested. $70 games, rising costs of subscription services, forced obsolesce of physical media in order to get a bigger slice of the pie on software sales, accessory prices rising, etc. None of these things can be blamed on tariffs and are part of a larger trend. Let's not forget the hundreds of millions of dollars Sony literally wasted on Concord and their failed GAAS initiative.

As I initially said, do tariffs play a role? Yes. Of course they do. Of course companies are going to pass the costs on to consumers where they can. Since technology costs tend decrease over time, it's hard for me to look at 5 year old hardware suddenly needing a price increase to offset tariff costs when the company is raking in billions of dollars, more than they ever have. When you factor in the other trends in gaming that I mentioned above, it's clear there's more at play here than JUST tariffs. What the split is between trying to squeeze an extra dollar out of their consumers and tariffs I have no idea.
 
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NuclearDiarrhea said:
Corporations are still greedy regardless of this whole tariff situation. As usual, weird Sony fanboys being overly defensive when they don't need to be.
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That's the thing that irks me. Why are you exactly defending them? You want to spend more and get less for your dime? More power to you I guess 🤷
 
WoJ said:
You know nothing about me, how I vote, or what I believe in. So keep your projection to yourself. I merely stated that tariffs play a role in these price increases but claiming they are the only factor driving them is low IQ nonsense of someone who isn't a critical thinker or locked in an echo chamber. And the people who continue to claim that keep bringing up Trump because he lives rent free in their heads. You are the one who took my comment and injected your smart ass low IQ commentary onto it.

There are other business trends in the gaming industry that have been taking place over the last several years that have been driving prices higher, and they have been going on long before tariffs were ever suggested. $70 games, rising costs of subscription services, forced obsolesce of physical media in order to get a bigger slice of the pie on software sales, accessory prices rising, etc. None of these things can be blamed on tariffs and are part of a larger trend. Let's not forget the hundreds of millions of dollars Sony literally wasted on Concord and their failed GAAS initiative.

As I initially said, do tariffs play a role? Yes. Of course they do. Of course companies are going to pass the costs on to consumers where they can. Since technology costs tend decrease over time, it's hard for me to look at 5 year old hardware suddenly needing a price increase to offset tariff costs when the company is raking in billions of dollars, more than they ever have. When you factor in the other trends in gaming that I mentioned above, it's clear there's more at play here than JUST tariffs. What the split is between trying to squeeze an extra dollar out of their consumers and tariffs I have no idea.
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Ever heard of general statements? The overly emotional aggressive response sets it up, not worth addressing that.
Yes, we know that there are other factors, TSMC prices not going down are precisely the reason they can't eat the tariffs expenses, as consoles selling at a loss 5 years into the generation would be completely unprecedented, and just detrimental to how they have largely and traditionally operated.
Sony clearly stated back in May that they had 3 months worth of hardware shipments for the US, everything they had shipped since - and will now sell beginning this month - were AFTER the effects of tariffs. It's not hard science, it's a fucking 50 USD price difference, what else do you think it's going to be? Concord? Do you have any idea how any of this actually works?
Be like this guy below and just suck it up, because your unhinged "hurr durr Trump rent free" meltdowns are, in all honesty, quite embarrassing to witness.
Hawkeye2890 said:
Ah yes, whining about 50 bucks when the alternative was 9% inflation that you paid every day and likely higher taxes. But 50 bucks! Oh noes!! Fuck off with that shit.
Click to expand...
 
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nial said:
Ever heard of general statements? The overly emotional aggressive response sets it up, not worth addressing that.
Yes, we know that there are other factors, TSMC prices not going down are precisely the reason they can't eat the tariffs expenses, as consoles selling at a loss 5 years into the generation would be completely unprecedented, and just detrimental to how they have largely and traditionally operated.
Sony clearly stated back in May that they had 3 months worth of hardware shipments for the US, everything they had shipped since - and will now sell beginning this month - were AFTER the effects of tariffs. It's not hard science, it's a fucking 50 USD price difference, what else do you think it's going to be? Concord? Do you have any idea how any of this actually works?
Be like this guy below and just suck it up, because your unhinged "hurr durr Trump rent free" meltdowns are, in all honesty, quite embarrassing to witness.
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Lets Go Yes GIF by Bubble Punk

I can tell you're a bright one.
 
nial said:
Literally everyone else raised prices as well because the US population voted for it, and your posts about cancelled games causing this are, frankly, ridiculous when you look at actual data (i.e. reinking reinking 's post above).
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Trump having such psychic powers, he can retroactively make Sony increase prices in other countries as well way before the public knows about the Tariffs in the US 👀
 
Dafegamer said:
So, you believe the tariffs made them increase in Europe (2022) and japan (2024)... More power to you nial 🫩
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TSMC prices getting more expensive, and the yen being so fucked (plus scalpers) in those cases. Though I do think the ones in JP were extremely egregious.
 
ZehDon said:
Tariff's are definitely a factor, but don't believe for a second these companies won't use any disruption as an excuse to jack their prices well above covering the difference. The PlayStation 5 has made more profit than all other generations of PlayStation combined - and Sony is still raising prices. They don't want to cover the difference, they don't want to deliver value, they don't want happy players - they want every single fucking cent their customers have and they're done playing nice. Tariffs or not - if Sony can get away with it, everyone else will follow suite and they'll all keep going until the market crashes.
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There's truth here. However, let's keep in mind that this particular price increase occurred after Xbox and Nintendo had already implemented their price increases in America. Either way it's always a terrible idea to ask corporations to eat the extra cost of tariffs themselves.

Regular people always pay the most for tariff-increased prices. All economists have stated this.
 
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