Kacho
Gold Member
The D.C. metro area wasn't the only place where those films failed to connect. "Roofman" debuted to a paltry $8 million, while "Smashing Machine" endured a brutal 70% decline in its sophomore outing, bringing revenues to $10.1 million. As for other films aimed at adults, "Kiss of the Spider Woman," a $34 million-budgeted musical adaptation with Jennifer Lopez, fizzled with $850,000 — albeit from far fewer theaters than Tatum's film.
Even Paul Thomas Anderson's "One Battle After Another," led by Leonardo DiCaprio, struggled to break out despite being hailed as a generational masterpiece. Though the global haul of $140 million is impressive for a film that's original, R rated and nearly three hours long, "One Battle" requires roughly $300 million to break even. That's because Warner Bros. spent more than $130 million on production and $70 million on promotional efforts, and ticket sales are typically split 50-50 between studios and theater operators. Meanwhile DiCaprio typically gets first-dollar gross on his movies, meaning he gets a percentage of box office revenues before the studio recoups any costs.
"One Battle After Another," which is mounting a multimillion-dollar Oscar campaign, is tracking to lose $100 million, according to studio executives with knowledge of the economics of similar-sized films.
"These prestige-type movies have failed to create a sense of FOMO among audiences," says Fandango's box office analyst Shawn Robbins. "They weren't event-ized enough."
Robbins also wonders whether audiences have been trained to wait for streaming debuts to see certain films, particularly the ones that don't feature superheroes, marauding dinosaurs or Christopher Nolan-style pyrotechnics. Since COVID, studios have shrunk the amount of time that films are exclusively available in theaters from 90 days to, in some cases, a couple of weeks.
"People have come to expect these movies to be available in the home much sooner than they used to be," he says.
"Consumers go to the theater a few times a year at most. They gravitate towards what they know; sequels, prequels and spinoffs where they're less likely to walk away disappointed," Texas Capital Securities analyst Eric Wold says. "It's always been tough for studios to put a lot into original IP. Risk of failure is higher."

‘One Battle After Another’ Projected to Lose $100 Million Theatrically as ‘Smashing Machine’ and Others Also Struggle Due to Oversized Budgets
Why "The Smashing Machine," "One Battle After Another" and other buzzy films are failing to make a profit at the box office.

