Ubisoft is desperate as hell
- Thread starter rkofan87
- Start date
Dacvak
No one shall be brought before our LORD David Bowie without the true and secret knowledge of the Photoshop. For in that time, so shall He appear.
How did you post this when it only had 3 views? Do you work for the news station? Wait, are YOU the sponsored content? Is this reverse psychology?? I can't tell what's real anymore!
Angry_Megalodon
Member
I clicked a couple of parts of the video and caught the expression "supercinematic" from a bald man awfully dressed that calls himself "trend expert".
This is Ubisoft in a nutshell.
This is Ubisoft in a nutshell.
Zacfoldor
Member
How did you post this when it only had 3 views? Do you work for the news station? Wait, are YOU the sponsored content? Is this reverse psychology?? I can't tell what's real anymore!
Reizo Ryuu
Member
yeah you're being weird OP.
no just stumbled across the video I never seen a video like this before and I just thought it was funny and stupidHow did you post this when it only had 3 views? Do you work for the news station? Wait, are YOU the sponsored content? Is this reverse psychology?? I can't tell what's real anymore!
SJRB
Gold Member
They are one of the top performing publishers, why are they supposed to be desperate?
Seems you're the desperate one to get some views for your video.
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yurinka
Member
This isn't company performance, it's powerful people butthurted because Ubisoft didn't want to sell them the company. This 'market' valuation doesn't reflect their performance at all.
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pudel
Member
They make losses year over year...thats not "top performing"...thats bad!
yurinka
Member
Not true, most years they have profit, and the ones they had loses were a small one (with the exception of the restructuring year).
pudel
Member
fine...they are absolutely "top performing"!Not true, most years they have profit, and the ones they had loses were a small one (with the exception of the restructuring year).
cwoody63
Member
Trend School
nkarafo
Member
yurinka
Member
Yes, they are the top grossing publisher of Europe and one of the top grossing ones in the world.fine...they are absolutely "top performing"!
They are often around top 10-top 20 of the world, higher if we only count the ones with presence in consoles or if we don't count the mobile only ones:
https://www.blog.udonis.co/mobile-marketing/mobile-games/top-gaming-companies
https://newzoo.com/resources/rankings/top-25-companies-game-revenues
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ValiantInstance
Gold Member
Thanks for dropping by, Yves.
pudel
Member
falling into hell
Member
But Ubisoft won the war.
Signalis
Member
Are you the sponsored content?
SJRB
Gold Member
Bkdk
Member
They are desperate but they aren't doing the right thing, the most simple turnaround plan that could both increase sales and reduce cost is outsource jobs to south korea and remake female chars for all of their older games and sell it as dlc, would take them probably 1 week max per game. Super easy profit there, stock immediately go up 10x by the end of 2025.
Laptop1991
Member
Ubisoft is doubling and tripling down on the very mindset and anti consumer practices that got them to this stage in the 1st place, it's their own fault and i like most of the Assassin's Creed's but i'm not buying Shadows no matter what they do, will it be a NFT next.
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Futaleufu
Member
What got them to this stage was hiring people who were unable to ship a game after several years, now that most of them are gone things could improve.
HerjansEagleFeeder
Member
Found the Assassins Creed player on NeoGAF
Laptop1991
Member
No, they have done a lot more than that, telling people they don't own their games, preventing games running on older OS while selling them to run on win 7 at the same time, which happened to me, too many mtx and rising prices and making games that their fanbase didn't want, disagree with your take.
Futaleufu
Member
You dont own any game bought in any digital store, you are only getting a license that allows you to play a game as long as you dont break the terms of service.
Laptop1991
Member
Then i don't have to pay these companies with my money then do i as i own my money not Ubisoft, and that is what has happened to Ubisoft and other companies as sales are tanking and they had to sell part of their company off, which disproves your earlier point of it just being bad hires, do you work for them or just anti consumer as well, still disagree.
simpatico
Gold Member
I've bought a terrific family vacation to a luxury mountain cabin for 5 adults and about 80% of a 2025 Civic with truly irresponsible r/wallstreetbets tier Ubi fd shorts (the second one was "house money" from the first). Better believe I'm reloading the next time any big title is announced of released (especially released). Even casual GAFfers underestimate their industry knowledge when it comes to "investing" in gaming companies. Firms pay out the nose for what is in your brain if you're 40 and have gamed your entire life. You know that Fairgame$ will flop. Blackrock doesn't. You knew that Veilguard would flop. Jim Cramer didn't.
The Mad Draklor
Member
Don't care. Anyways, here's an easy way to tell if your LED sign is cheap!
RafterXL
Member
Their net income since 2015 is ZERO. They are a top producer of exactly two things, useless employees and shit.Not true, most years they have profit, and the ones they had loses were a small one (with the exception of the restructuring year).
Why do you think they restructured in the first place? They are by no means a top performer in any aspect, and it's delusional to pretend they are successful, much less even healthy at this point.
N30RYU
Member
Half way the video... are the bits showing ppl playing AI generated? If you look closer there is something off the way they move their hands and fingers around the controllers (look like the controllers doeesn't have even buttons) and all the movement per se... and no... it doesn't look like fake movement ppl do pretending to be playing...
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vodka-bull
Member
Of coursethey are, they are french!
Joshmyersbv
Member
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yurinka
Member
Ubisoft is a company with a lot of valuable assets, with long term revenue growth pattern that now is at over $2B/year, and a debt of the same size of the most recent invesment they got, so it's under control.
As shown in the graph their income is in a growing trend during the last 20 years, with a handful exceptions of when they did cut the fat, something the company needed: their headcount was too big (they have been slowly reducing it during 3 years and will continue doing so for a year more or so) and had to focus a bit more in their more successful products and services to better take advantage of their more valuable IPs, something they have been and will continue doing.
So in their context is totally ok having that 'zero' income because they have a big and growing revenue, cash flux, controlled debt and no issue at all to make their payments. The income trend will continue growing once they pass that restructuring process.
The big companies like Ubisoft if they need cash they get some investment, more debt or sell some asset if desired. These other KPIs I mentioned are way more important than having positive income.
Mostly because they got unlucky and in a very short period of time they got a combo of a handful important games that tanked, a handful more got cancelled and a few got delayed, plus had 2 or 3 more with a big delay that still needed some time more, so had to make some cuts when they got that in the 2022-23. And that happened where whey already had a thicc debt.
On top of this, were overstaffed compared to companies that generate similar revenue.
You are the delusional flatearther that isn't capable of accepting the factual data I did put in front of your face: as shown in the rankings like the ones I shared they are (and have been since many decades ago) one of the top grossing console game publishers in the world and the main one in Europe, period. Your hate doesn't change that.
And yes, they are perfectly healthy: the only real issue they had was the debt, that they decided to solve with the Tencent money via the subsidiary trick.
And moving forward they'll make more 'creative house' subsidiaries, in which very likely they'll get investment from Tencent or other friends and partners.
Having blocked the hostile takeover option thanks to the extra protection the Guillemots got from Tencent by giving them money to buy Ubi stocks to the point they had enough to avoid hostile takeovers, now they don't care if the stock value keeps decreasing. In fact, this will benefit them once they decide to buy back Ubi enough stocks (90%+ of the stocks/votes) to make it private and finally get rid of the stock market trolls.
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calico
Member
Revenue is more or less flat for a decade once you adjust for inflation, with a temporary spike around covid. Who cares how they were performing longer than a decade ago?
Which other medium or large game companies have revenue per employee close to as low as Ubisoft? It's a 17k employee game company with the revenue of a ~6k game company.
Which other medium or large game companies have revenue per employee close to as low as Ubisoft? It's a 17k employee game company with the revenue of a ~6k game company.
RagnarokIV
Battlebus imprisoning me \m/ >.< \m/
grvg
Member
It's a pat grad degree after a bachelor's in "fellow kids"