The 12/23 Ring of Honor Final Battle iPPV was the first real referendum of what television exposure means to the company.
The answer is this. Television is not going to turn the company around. At least the version of television that they have.
There have been a lot of frustrations watching the company the past few months because the biggest problems are those that shouldnt be there. They are owned by a television company, Sinclair Broadcasting, and if nothing else a TV company should present a show that looks professionally produced. The booking may be bad. The talent may not be there. The matches may be bad. The idea of what is wrestling and what the public wants may be flawed. But the show itself shouldnt have a minor league look to it. In this day and age, and quite frankly in almost any day and age, that would doom most wrestling products.
Sure, nobody expects them to match Raw, but they are on some real stations in some decent sized markets and they cant match the TNA production values when they were bleeding to death on Fox Sports Net years back. They cant match the production values of local regional wrestling companies from decades ago when, if anything, they should at least beat them for the look of the show. TNA beats them in production values and beats them to death on known star power, and TNA doesnt draw well on the road nor on PPV.
There had been no business signs, whether it be DVD sales, or tickets being sold in new markets, that indicated this new television was going to be the hoped-for game changer that HDNet television wasnt. The plan was to let the television build for a few months, and then to start the new year running a full schedule in the Sinclair markets that they have television in. But in running in Spartanburg and Greensboro, where the TV does good ratings, and doing in the 350 range, was not a good sign to start with. Right now there are seven announced shows between now and the end of March. More may be added, but even if so, they will be running fewer shows than they originally planned because they cant make enough on the shows to come close to being profitable. And that is simply not going to change any time soon.
Can they survive like TNA, essentially with the key revenue stream coming from television rights? That depends on the value Sinclair places on the ratings they deliver, which vary from market-to-market. The problem is the production limitations and star power limitations will limit the ability to grow the ratings, and even more, sell the show into new non-Sinclair markets, make the Sinclair affiliates really get behind promoting the show, and making money through international television deals, which are a significant revenue stream for major league companies.
Will Sinclair be happy with the numbers they deliver and keep them alive as one hour of Saturday night first-run television? Thats hard to say. There is an audience watching. Joe Koff, who runs the company, has made the decision, good or bad, to keep all business information secretive. Still, those in the company have publicly said there a 1 million viewers per week, but there is no way. If they are doing a 1.0 rating on Saturday nights, which is probably not too far off what they are doing on average, given the stations they are on and percentage of the country they have cleared, that would be between 300,000 and 400,000 viewers per week. As a comparison, thats way more then Bellator usually does with more national clearance. Thats actually more than some WEC shows did, and thats with a far lower percentage of the country having the ability to see the show. And that makes the production even sadder, because even with similar or even fewer viewers, both of those products look and feel professional on television.
Final Battle at the Hammerstein Ballroom in New York did about 1,500 fans, shy of a sellout in a building they have sold out in the past. But with less sales and discounting when it came to tickets, and all the expensive tickets selling, the actual gate was the companys all-time record. But the New York number doesnt say a thing for the value of television since they have no television anywhere near the city.
The effect of television would be the iPPV number, since building the show has been the focus of the television from week one. It did about 2,000 buys, considerably more than the last show without television building it, but slightly down from the record setting show in June, which had HDNet building it at first, but no television building it the last several weeks. It was the second best number, at a time the company is not hot and on what I consider something of a bad day, Friday night before Christmas, with a 4:30 p.m. West Coast start time. But if television was going to be a difference maker, the TV should have added more than a few hundred buys nationwide and blown away previous numbers even with those handicaps. There are issues in that in the real world, most people are still not used to buying PPVs on the Internet and cables connecting the computer to the TV and Roku boxes are still not household items. There should be a natural rise in these numbers as time goes on just because more people will be more familiar with buying shows this way.
As for the show itself, it was both good and perplexing. The show was built around Davey Richards vs. Eddie Edwards for the ROH title. Their most recent match in June, which set the iPPV record, was a strong match of the year candidate. They tried to do a similar match in the same city and for whatever reason, it didnt click with the live audience even though I thought it was tremendous. It had flaws for sure. They didnt need to go that long, as it went 41:12 and started after 11 p.m. You could say the show went too long, and it did, but the June show also went too long, and drew almost no criticism for it.
There was a machine that handled the replays that malfunctioned, which meant they only did replays after the match, and they came off like somebody putting together a public access show. Dan Bynum, who has been directing wrestling dating back to World Class Championship Wrestling in the early 80s, was apparently blowing a gasket because of the equipment malfunction. There were also a few missed camera shots.
From what weve been able to ascertain, the show was booked to go maybe three hours, with the idea that since the guys dont hit time cues perfectly, it would probably go three-and-a-half hours. Instead, it went almost four-and-a-half hours, because almost everyone went long. They actually cut back on the scheduled intermission time, cutting it to 12 minutes, to catch up.
Davey Richards chasing the title was a good story and because he has such great matches, people were behind him as a challenger.
Some people make great challengers and arent the right guy to be champion, and you never know until they become champion. Its a different psychology. When someone is chasing the belt, you focus on their strengths and convince yourself why they should have the title. When they have the belt, all of a sudden you start comparing them to Ric Flair or someone that people considered a real world champion, and in the case of Richards, his shortcomings, his size, his promos, lack of world championship charisma, starts hitting you. Theres a natural psychology that promoters have always taken advantage of. The guy the fans root for with all their hearts to get to the top, once they are at the top, the fans start seeing shortcomings and root for people to take their place. It doesnt always happen, but it happens more often than it doesnt.
When the ROH title, or any secondary promotion world title whether it was WCW or ECW, really meant something, it was when its fan base was able to convince themselves that the champion, which worked in the case of Samoa Joe and Bryan Danielson, maybe even Takeshi Morishima, and perhaps to a small degree with Nigel McGuinness, was the best wrestler in the world, and thus the title meant something. Put it on the wrong guy, and its nothing more than a prop that means almost nothing. When he was chasing, Richards, because he had so many great matches and such a great work ethic, looked to be that guy. But television changes the game and he does not walk out with that aura, sad to say. Was that the difference between the same really long match with perhaps too many near falls being called match of the year in June and lacking electricity in December? Not entirely.
What happened with the show is Kevin Steen and Steve Corino used weapons, had a brutal match, blood and told a story, which was all good. It was put on and they went to an intermission and tried to bring the crowd back up from there, and it didnt happen. Steen vs. Corino was one of three matches heavily pushed on TV, the others being Shelton Benjamin & Charlie Haas vs. Mark & Jay Briscoe and the title match.
Haas & Benjamin vs. The Briscoes was just weird. Haas & Benjamin were the faces in the feud. The impression we have is that they probably were going to turn this year, but this wasnt the show it was to happen. They came out wielding chairs and destroyed the Briscoes and the New York crowd was behind the Briscoes from the start. Haas swore at the crowd and pretty much worked as a heel. Keep in mind there is still television airing at least through 1/14 where the Briscoes are on the heel side and Haas & Benjamin are on the face side. The Briscoes won the titles in a match that had an eight minute brawl with weapons before the opening bell rang, and they went from a weapons brawl to a wrestling match.
Included in the beating were chair shots to the head, which were also used in Steen vs. Corino. The problem with chair shots to the head is they make people feel uncomfortable watching them. Its not even just the idea that you can do it safely as some guys will protest. What guys who argue that point miss, is you can go in the ring and pick your nose and not get a concussion out of it, but it will make the audience feel grossed out and feel sleazy about watching you, and it wont help your match. Aside from the concussion risk, it doesnt work in modern wrestling because most fans are turned off by it. Some arent. Yeah, in the 90s it was a way for guys to get huge crowd reactions without having to use a lot of psychology on the audience, but thats a different era. For whatever reason, hard kicks to the head dont elicit that reaction, and Im not defending them either. Certainly doing them over-and-over, as opposed to building to one and making it mean something would be working a lot smarter. Plus, its one thing if you are doing one safe shot to the head for a finish. Its another to do it as a transition spot that nobody even remembers. Why? If you need juice, use a protected shot to the post. On this show it was worse because you had McGuinness, on commentary, screaming to the guys to get your hands up, which only made it feel worse watching it.
In storyline, Steen beat Corino so hes now reinstated on the ROH roster, and came out of the show as the companys biggest star. The show ended after Richards beat Edwards to keep the title, and was over how tough Edwards was, Steen came out. Steen made fun of ass kissing horseshit, told Richards that he and his MMA guys should finish circle jerking in the back and that he was going to win the title in 2012 and hold the company hostage. Steen is clearly doing the C.M. Punk WWE angle, but probably not watering it down in the sense I dont see Steen & Jim Cornette doing a tag team match on the March iPPV. They ended with a new direction.
But the lack of that star is still a problem. As good as Steen is as a worker and a talker, its always bothered me that a guy who worked so hard to be so good didnt at least work on his diet. ROH already has a problem they are facing right now. They have an audience that wants a certain thing. There is the belief that what they want does not appeal to enough people to make it profitable. So, during the Cary Silkin-owned ROH with Adam Pearce as booker, the idea was to try and expand and get the families and casual fans.
The problem is, those people dont have enough hours in the day to follow any more wrestling given WWE alone is four hours per week. So youre back to your loyal fan base. Here, the idea is to use TV to expand the fan base, youre back to the issues with the TV not looking major league. And with Steen, its not a matter that he doesnt look like a bodybuilder, because if you can talk and can go, who cares. But that still doesnt mean the casual fan may turn on ROH, see Steen as its big star, and think its the kid down the street playing dress-up pro wrestling. But he came out of the show as the biggest star.
After Steen beat Corino, he said he came to New York to do three things. The first was to beat Corino and earn his way back on the roster. Then he took out ref Jimmy Jacobs with a package piledriver, indicating that was his second thing. Then he made the motion to go after Cornette, who ran from him even though his role is babyface authority figure. The crowd was completely behind Steen. That was expected and likely desired given the way they planted fans to make it out like there was an underground movement to bring him back. Before he could get to Cornette, El Generico jumped in. The segment ended with Steen giving Generico a low blow and coming off the apron with a package piledriver on the table. Generico did a stretcher job and is going to be kept off television and away for a few months. He is scheduled to be brought back to feud with Steen.
Sean Waltman, who many expected to be in WWE as part of HHHs new developmental program, likely saw his chances to get that position hurt when he was arrested on 12/21 on three counts related to drug possession. Waltman, 39, was arrested in Hillsborough, FL, at 1:03 p.m. and charged with possession of Hydrocodone (Vicodin), possession of Hydromorphone (Dilauded), the latter an extremely strong pain killer as well as possession of drug paraphernalia. He was released on $2,150 bond. Waltman wrote that he had learned he had a warrant out for something from a few months back but said he couldnt elaborate more.
James Kamala Harris, 61, is going to need a second amputation of more of his leg due to diabetes. It was the leg that he already had his foot amputated on a few months back.
Stacy Keibler is now actually getting $25,000 per appearance simply based on being the girlfriend of George Clooney and being all over gossip pages in newspapers and magazines.
Shelton Benjamin did an interview with Alex Marvez and in it you got the impression he wants to go back to WWE. He signed a deal with ROH, largely because he likes Jim Cornette and is best friends with Charlie Haas, who wanted to be in ROH. Charlie is my best friend and asked me to do this. Between Charlie and Cornette, it seemed like a good idea and something fun. Regarding WWE, he said, Promos are the big thing. Ill be the first to admit Im no John Cena or The Rock. Im not as bad as people make me out to be, but its an aspect where I could expand. He also felt he was hurt, as have been a lot of people, by stop-and-start push booking. In certain cases, I think (WWE) abandoned things too soon. There were situations where I felt I was on the rise and things were going in the right direction and then for whatever reason the machine just turned off. The spotlight moved away and it seemed like no matter what you did, you couldnt get it back. That prompted me to do different things on my own to get their attention again, like dying my hair blond and coming up with the whole Gold Standard thing. Regarding returning to WWE, Ive had a damn good career and made a lot of money. Do I want more? Hell, yes. Do I think Im completely done with WWE? No, but I definitely needed a break. If you look at WWE history, anyone who is worth anything will usually get a second run.
Estimates for the Final Resolution PPV were 8,000 buys.
The identity of the mystery man in the videos will be revealed on Jan. 2 in Memphis. Most expect it to be Jericho, although Jericho has strongly denied it. Sick of all the questions so this is it, wrote Jericho on 12/25. From now on Im not answering anymore wrestling related questions. Im done w/WWE. Deal with it. Jericho has denied it from day one, saying he would be in Hawaii on that day and will be recording an album with Fozzy in the early part of the year. We do know that Jericho had a few months back told his musicians in the group that he was going back to WWE the first of the year for a few month run. At the time this was reported here, Jericho never denied it, nor confirmed it. However, a few months later, after the situation with his character not being in the video game, he said he was done with WWE. Several in WWE and others with knowledge of the negotiations confirmed at the time there was a problem regarding the game, and something happened with Jerichos negotiations to come back, but that they were still confident he was coming back. Later, when the videos teasing the return came, they believed they were for Jericho, although others in the company were saying Undertaker. However, those who said he wasnt coming back said there was a creative impasse. Jericho has always said that if he was coming back, he wouldnt let anyone know. Whether he would outright deny it constantly as opposed to ignore it, I guess well find out in a few days. No matter who it is, the mystery just doesnt seem to have piqued interest anywhere near the level of Jerichos return in 2007, or last years Undertaker returning video (although a lot of that was because people were so insistent it was Sting which it never was even though Undertaker was being advertised locally for the show). Neither Undertaker nor Jericho are being advertised in Memphis, but the Undertaker return last year was never meant to be a secret, and Undertaker returning this year for Mania is also not meant to be a secret. Several have noted that it couldnt be anyone else because there seems to be no indication of Batista, that it cant be Brodus Clay or Skip Sheffield (both set to debut on TV shortly) without it backfiring. So its Jericho and Undertaker and its early for Undertaker to return because it makes no sense to put him in the Rumble.