But that's just the thing. While a well-crafted game can generate interest for its own design/mechanics and all of the labor that went into its constituent parts, how many games say anything genuinely meaningful or insightful in a broader cultural context?
I suppose it also depends on what defines a game. Do we really want games to emulate cinema?
I think it is pretty hard to have any meaningful social commentary when you're kicking 10 shits out random enemies.