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Windows Phone 7 |OT|

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I caught the "teaser" during the Bulls/Thunder game. Fantastic, but they have to follow up strong to really drive the message home. I think picking Parnell is a good choice to go with the aggressive tone. He can pull it off without appearing mean or nasty.

"Nokia is the best. True 'dat, DOUBLE TRUE!!"
 
I'm not sure calling a device that's absolutely beloved by millions upon millions of users a "borderline defective glorified prototype" will really help you win over the general masses. Especially when huge parts of your own ecosystem are either non-existant or broken or gimped. And I say that as a mostly satisfied Lumia 800 user that has spent the last few months trying to convince people of its greatness.
 
Samsung called them all sheep and it turned into one of the more memorable campaigns. I don't think it'll do any harm at all. The Samsung ones are actually worse, because they were insulting the people

The kinda sad part is, of all the mobile OS, Windows Phone is the most "beta" :P
 
I'm not sure calling a device that's absolutely beloved by millions upon millions of users a "borderline defective glorified prototype" will really help you win over the general masses. Especially when huge parts of your own ecosystem are either non-existant or broken or gimped. And I say that as a mostly satisfied Lumia 800 user that has spent the last few months trying to convince people of its greatness.

Maybe I'm missing something since I only watched the main video ... but calling prior smartphones in general as being betas is hardly the same as "borderline defective glorified prototype".

People are taking this way to seriously.
 
The whole campaign makes no sense to me. Attacking flaws that have long been rectified (iPhone's "death grip" and shitty screen) does nothing to make you look better. Plus it's dumb to call the iPhone a "beta" product when it's easily more fully mature than any other mobile OS. WP7 doesn't even have Pandora, let alone the requisite flavors of the month like Draw Something.

I was expecting something fun and unique that would play up the Lumia's delicious color options and cheap price point. All the attacks from Samsung and now from Nokia just look desperate in the face of Apple's airy and positive commercials. That style of advertising is only fun when the competitor responds in kind (ex. any number of car ads or the 16-bit wars).
 
Microsoft has been pointing out positive things about the platform in ads for the last year and nobody gives a damn. Its time for something that will actually grab peoples attention. Just look how much attention Smoked By Windows Phone got. The competitive aspect is necessary
 
Microsoft has been pointing out positive things about the platform in ads for the last year and nobody gives a damn. Its time for something that will actually grab peoples attention. Just look how much attention Smoked By Windows Phone got. The competitive aspect is necessary

That backfired a little bit, though.
 
They aren't.

I hear good things about ICS on phones, but pre-ICS phones could be a handful. Force closes, lag everywhere, laughable battery life, ugly ass UI no matter what skin you put on there, rogue programs slowing your phone/eating up your data, etc.

And the biggest reason ICS on tablets is so bad is that the app support is non-existent. I liked multi-tasking on that a whole lot more than on my iPad2. I prefer widgets over the static icons, which is bad enough on a phone, but absolutely a joke on a tablet. I didn't like the whole "Tron" look of ICS, but its certainly more fun to use than the grid of icons on iPad.

edit: by the way, Circle T: Someone mentioned a few pages back that AT&T would offer a magenta Lumia 900 for Mother's Day? Have you heard anything on that (or if not, can you ask around)? That would certainly be something I know my wife wouldn't mind waiting for.
 
I hear good things about ICS on phones, but pre-ICS phones could be a handful. Force closes, lag everywhere, laughable battery life, ugly ass UI no matter what skin you put on there, rogue programs slowing your phone/eating up your data, etc.

And the biggest reason ICS on tablets is so bad is that the app support is non-existent. I liked multi-tasking on that a whole lot more than on my iPad2. I prefer widgets over the static icons, which is bad enough on a phone, but absolutely a joke on a tablet. I didn't like the whole "Tron" look of ICS, but its certainly more fun to use than the grid of icons on iPad.

I've used about 10 Android phones in the last couple years. Some personal, some work. My experience has been, as a whole, very pleasurable, and not at all anything like you describe. Not to say Android is without fault. No OS is perfect, but it is far from the bleak experience that people sometimes portray. But, that is neither here nor there in a WP7 thread.

edit: by the way, Circle T: Someone mentioned a few pages back that AT&T would offer a magenta Lumia 900 for Mother's Day? Have you heard anything on that (or if not, can you ask around)? That would certainly be something I know my wife wouldn't mind waiting for.

I've heard the same things. I can do some digging, but I'm guessing we won't hear anything, if we do, for probably a month (late April).
 
I've used about 10 Android phones in the last couple years. Some personal, some work. My experience has been, as a whole, very pleasurable, and not at all anything like you describe. Not to say Android is without fault. No OS is perfect, but it is far from the bleak experience that people sometimes portray.

My previous platform was Android, which I used for a year, on (what was then) Google's flagship phone, the Nexus One. I still have that phone, and use it from time to time. I get plenty of exposure with newer phones, and in fact I recommended my co-worker to pick up an Android phone last year (2nd gen WP7 phones weren't out and she didn't want an iPhone).

Anyway, I'd be hard-pressed to believe you haven't experienced any of the issues I mentioned, but I don't want to call you a liar. I didn't mean to portray it as a "bleak experience", but Android pre-ICS is easily less consistent, less smooth, and more error-prone than iPhone and WP7. Of course, it comes with a greater ability to customize and with hardware that is much more powerful than WP7, so it comes down to user preference. I don't recommend phones to people blindly, but I wouldn't recommend an Android phone to my mom and sister over an iPhone or WP7 for the reasons I listed above. Which both you and I could mitigate, of course.
 
My previous platform was Android, which I used for a year, on (what was then) Google's flagship phone, the Nexus One. I still have that phone, and use it from time to time. I get plenty of exposure with newer phones, and in fact I recommended my co-worker to pick up an Android phone last year (2nd gen WP7 phones weren't out and she didn't want an iPhone).

Anyway, I'd be hard-pressed to believe you haven't experienced any of the issues I mentioned, but I don't want to call you a liar. I didn't mean to portray it as a "bleak experience", but Android pre-ICS is easily less consistent, less smooth, and more error-prone than iPhone and WP7. Of course, it comes with a greater ability to customize and with hardware that is much more powerful than WP7, so it comes down to user preference. I don't recommend phones to people blindly, but I wouldn't recommend an Android phone to my mom and sister over an iPhone or WP7 for the reasons I listed above. Which both you and I could mitigate, of course.

I'm not saying I've never had ANY issues. Every smartphone I've ever owned has had a problem here or there, both Android and iPhone (never personally used WP7 for any sizable time). I'm just saying, in the last year, no phone I've used has been what I would call troublesome. Froyo and earlier, sure, it was pretty rough. But in the last year and a half since Gingerbread launched, things have really improved. I've had a bone-stock Galaxy SII Skyrocket for a few months now for work, and it's been rock-solid and fast. Same with my personal Galaxy Note and Galaxy Nexus.

But again, this is a WP7 thread. The Android OT would be better for this. I don't want to muck up Windows thread with Android talk, especially when I'm sort of an outsider.
 
Those Nokia attack ads are horrible.

If you're gonna brag about being better than the competition, it needs to be comparing their current products on shelves, not pointing out flaws from previous gen devices years back.
 
The Samsung ads were good because they were simple. The videos alone are fine, but the campaign overall seems to be trying too hard to appeal to people.
 
Isn't Death Grip the only one that could be considered old?

The one about not being able to see the screens of other phones is a bit past its prime as well. Granted, yes, the "ClearBlack" screen on the 900 is pretty easy to see in sunlight, but so are most others these days.

I'm with derFeef here. The "bash the competition to show how great we are" type of marketing is pretty lame. The 900, and WP7 in general, has a lot of great things they could talk about. Instead, they'd rather just run the others through the mud.
 
If you want people to switch platforms then you need to show how yours is better. The easiest way to do that is through direct comparisons. You can talk up the people hub, messaging, and live tiles all you want. iPhone owners won't pay attention
 
If you want people to switch platforms then you need to show how yours is better. The easiest way to do that is through direct comparisons. You can talk up the people hub, messaging, and live tiles all you want. iPhone owners won't pay attention

Something tells me bringing up an old, since corrected, flaw about their devices isn't going to help change their minds....

"Hey guys, buy our phones. They aren't crap, like that junk you're using now."

I could be wrong though.
 
There are still plenty of phones that suffer severe signal attenuation when held in a "deathgrip".. it doesn't apply to the iPhone anymore.. but that doesn't mean the claim is invalid against other devices that are still in use.

I'm not sure that "attack ads" are the best way to go, though.

Also, it most certainly does exist for people that are still using an iPhone 4.. those people will be due for a contract upgrade soon.. so it makes sense to target that weakness.
 
Something tells me bringing up an old, since corrected, flaw about their devices isn't going to help change their minds....

"Hey guys, buy our phones. They aren't crap, like that junk you're using now."

I could be wrong though.

I didn't say it will change their minds, it will definitely get their attention though. Which is more than any ad highlighting features of the OS is going to do.
 
Something tells me bringing up an old, since corrected, flaw about their devices isn't going to help change their minds....

"Hey guys, buy our phones. They aren't crap, like that junk you're using now."

I could be wrong though.

If you consider that it's iPhone users with the iPhone 4 not the 4S who are most likely near the end of their contract and in a position to upgrade then this approach makes more sense
 
There are still plenty of phones that suffer severe signal attenuation when held in a "deathgrip".. it doesn't apply to the iPhone anymore.. but that doesn't mean the claim is invalid against other devices that are still in use.

I'm not sure that "attack ads" are the best way to go, though.

Also, it most certainly does exist for people that are still using an iPhone 4.. those people will be due for a contract upgrade soon.. so it makes sense to target that weakness.

Sure, but it was corrected in the 4S. If people still have their iPhone 4, they're obviously willing to overlook the flaw. So, if you're trying to get them to switch, you're going to have to do better than "death grip" to get them to change their minds.

If you consider that it's iPhone users with the iPhone 4 not the 4S who are most likely near the end of their contract and in a position to upgrade then this approach makes more sense

Noted above.
 
Something tells me bringing up an old, since corrected, flaw about their devices isn't going to help change their minds....

"Hey guys, buy our phones. They aren't crap, like that junk you're using now."

I could be wrong though.

They aren't saying the phones are junk now, they are saying that the iphone has been a beta test as each phone would come out with some major issue that would be discovered by users.

I assume it will lead to them showing how their flagship phone won't have any massive flaws that users will have to discover before they get fixed. They can mention that Nokia themselves tested the phones and didn't make customers pay 600 to find mistakes for them.

Obviously if the phone hits with some big flaw it could backfire big time.
 
I dislike the ad campaign from Nokia as well. Even beyond being negative I just dislike the ad in general. Nothing good at all.

That being said nothing ad wise has worked for this platform so far.
 
They aren't saying the phones are junk now, they are saying that the iphone has been a beta test as each phone would come out with some major issue that would be discovered by users.

I assume it will lead to them showing how their flagship phone won't have any massive flaws that users will have to discover before they get fixed. They can mention that Nokia themselves tested the phones and didn't make customers pay 600 to find mistakes for them.

Obviously if the phone hits with some big flaw it could backfire big time.

Refresh my memory. Other than the "death grip" problem, what were the other "major" issues that each other generation of iPhone shipped with?
 
Also, it most certainly does exist for people that are still using an iPhone 4.. those people will be due for a contract upgrade soon.. so it makes sense to target that weakness.

If you're someone who has used an iPhone 4 for two years and invested into that app ecosystem, you're most likely going to stick with Apple and upgrade to a iPhone 4S (which does not suffer from the death grip issue). It doesn't make much sense to switch platforms over an issue that has already been fixed. That's why I think it's silly for Nokia to focus on the "death grip" thing.

They could be advertising that Lumia is half the price of an iPhone 4S, or that it offers free turn-by-turn GPS with Nokia Drive, etc. But instead they are pointing out older flaws on previous gen devices that nobody really cares about.
 
I assume it will lead to them showing how their flagship phone won't have any massive flaws that users will have to discover before they get fixed. They can mention that Nokia themselves tested the phones and didn't make customers pay 600 to find mistakes for them.

Obviously if the phone hits with some big flaw it could backfire big time.
Lumias are made by Compal, not by Nokia in their factories. That is why there has been crap like the battery issues and others.

A "True" Nokia phone (designed and made by Nokia) would be 808 Pureview and its tech, which WP can't support until 2013.

I'm keeping my Dell Venue Pro because I need Qwerty and because the "new" phones are still using 2010 tech :/
 
If you're someone who has used an iPhone 4 for two years and invested into that app ecosystem, you're most likely going to stick with Apple and upgrade to a iPhone 4S (which does not suffer from the death grip issue). It doesn't make much sense to switch platforms over an issue that has already been fixed. That's why I think it's silly for Nokia to focus on the "death grip" thing.

They could be advertising that Lumia is half the price of an iPhone 4S, or that it offers free turn-by-turn GPS with Nokia Drive, etc. But instead they are pointing out older flaws on previous gen devices that nobody really cares about.
Amen, brother.

Never had anyone I know complain about death grip issues on the iPhone. Granted, 99% of iPhone users have cases.
 
Love how you guys are bitchin' about teasers.

Maybe Nokio should start making ads about how the other phones out there really aren't that bad. How about extolling the iPhone's killer app center or the androids excellent customizations?

:massive rolleyes
 
Love how you guys are bitchin' about teasers.

Maybe Nokio should start making ads about how the other phones out there really aren't that bad. How about extolling the iPhone's killer app center or the androids excellent customizations?

:massive rolleyes

Hey man I ain't bitching about the fact that there going after day'ol mistakes that have been fixed. I am just sad that they didn't do anything that original in terms of advertising. They're just doing what Samsung is doing.
 
I like the Euro ads, but I agree that they wouldn't work here.

MS/Nokia are really in a tough place - the attack ads make them look desperate, but it's obvious that the "lifestyle" ads (as evidenced by Kin/WebOS/everything except HTC's wonderful US spots) would take them nowhere as well. MS didn't stick with "tiles, tiles, tiles" for very long, so I guess that was a bust too.

At this point, all I can think of is to play up the XBL connection, as tenuous as it is and as misleading as it would be. And maybe SkyDrive, with documents in the cloud.

I'm not sure deep pockets will help here. We don't have to worry that WP will suddenly disappear, but...three's a crowd.
 
The one about not being able to see the screens of other phones is a bit past its prime as well. Granted, yes, the "ClearBlack" screen on the 900 is pretty easy to see in sunlight, but so are most others these days.

I'm with derFeef here. The "bash the competition to show how great we are" type of marketing is pretty lame. The 900, and WP7 in general, has a lot of great things they could talk about. Instead, they'd rather just run the others through the mud.

I agree with you completely. I think this is absolute the most aweful campaign to launch the 900 with. Why would you want to be compare to market leader when your platform still lack many of the features. I love Windows Phone but the expanded smoke by Windows Phone and now this "Beta" crap promotion is just giving me a bad taste of where the marketing team is heading.

They need to learn to be like Apple ... they simply just said looks what we got and it's beautiful regardless if it's innovative or new. Lumia and Windows Phone 7 OS has a lot going for it such as beautifully design phone that could stand out. Absolutely fast and smooth OS and some of the prettiest apps why going this route when the platform still lack so far behind in term of notification, Skype, Multitasking and most of all app selection. I mean serisouly, before 7.5, Windows Phone OS was really a consumer preview beta...
 
At this point, all I can think of is to play up the XBL connection, as tenuous as it is and as misleading as it would be. And maybe SkyDrive, with documents in the cloud.

There's fucking Microsoft Office on that thing. It is beyond me how they didn't advertise the fuck out of that. Also, free and amazing turn by turn navigation and all the things you mentioned...

it really is an unfair world where Android is outselling this.

That being said, yeah, those US ads are shit. "yay, we are better than the iPhone was in 2007."
Well at least when it comes to apps it's almost a fair fight.
 
Very cool ad yeah, but why not show the phones/OS features together?
"there is some randomly persons doing cool stuff, oh... and there is a phone"
That was just the "main ad", there were many shorter ones too that showcased the OS and other stuff.
 
I agree with you completely. I think this is absolute the most aweful campaign to launch the 900 with. Why would you want to be compare to market leader when your platform still lack many of the features. I love Windows Phone but the expanded smoke by Windows Phone and now this "Beta" crap promotion is just giving me a bad taste of where the marketing team is heading.

They need to learn to be like Apple ... they simply just said looks what we got and it's beautiful regardless if it's innovative or new. Lumia and Windows Phone 7 OS has a lot going for it such as beautifully design phone that could stand out. Absolutely fast and smooth OS and some of the prettiest apps why going this route when the platform still lack so far behind in term of notification, Skype, Multitasking and most of all app selection. I mean serisouly, before 7.5, Windows Phone OS was really a consumer preview beta...

Huh? Mac guy vs PC guy?
 
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