so my two Gigabyte GTX 670 SLI ... wow
install was kind of a pain due to my case and my previously installed watercooling stuff as I never took into account running SLI aircooled cards when building this rig
performance is awesome, more or less tripled my single GTX480 performance. BF3 @ well over 120 fps, Witcher II in 3D Vision at 60+ fps ... loving it
the cards are much more efficient than last generations cards of course, so I'm still using my Corsair HX650 PSU
the Gigabyte coolers seem to do their job really well, and noise wise I'd say they're very very close to the Accelero Xtreme Plus, so I would definitely 100% recommend these over the reference cooled cards (especially given that both were 400)
I'm still going to watercool them once I've modded the new case next month (as I'm trying to go with only a single intake fan), but if you have some decent airflow the stock cooling is superb.
I have two in SLI, so that does mean that my case gets pretty hot as it wasn't build with aircooling in mind (so only two 120 intake and a single 120 outtake, all at 900 rpm ...). According to the sensors in my case the air going out the back fan is +15c warmer than the intake air, so it's a good thing my CPU is watercooled

but again, for me this is only temporary, and I'd advise anyone who goes for SLI to go with at least 1200 RPM fans, and most cases offer 3 intakes and 3 outtakes these days
as for overclocking; one seems to do pretty well, the other is less than average I guess, which limits my SLI overclocking unfortunately. But that could also be due to the thermal situation in my case right now ... Guess I'll either throw in a third card or bring out the soldering iron in the next year or so when FPS start to drop below 120 in new titles
now it's Diablo III time, for which I probably might as well have gone with a Geforce 2 MX400