Obviously.
And GAF will judge Wii U's capabilities based on the ones that don't look any better (or in some cases worse) than 360 versions.
Its an interesting spot for Nintendo. They would obviously be best served by having been working with certain studios to make visually outstanding games and then demo those at E3. They have the stage and can set the tone to some degree because as you said and lets be real here.
The Media is likely going to trash the shit out of the WiiU