I don't think it's replacing a "creative's" laptop. I doubt it'll have the kind of memory "creative" people now expect (16GB range). I don't know any "creative" people that want to use Intel graphics (as nicely as they are coming along) to transcode Adobe Premiere videos or edit 1.5GB Adobe Photoshop files. Certainly no "creative" person is going to want to install 3D Studio Max or Maya on this. And now that I think about it, they wouldn't want to install ProTools on it or otherwise try to mix and master music. So what creative people are you talking about?
maybe he's talking about high schoolers, kids in college, people with hobbies, or even recent grads. you don't begin being a "creative" with editing 1.5GB photoshop files, nor do all professionals even end up there.