I knew that TDKR is going to be a phenomenon but when I read this piece about the BFI's IMAX screen in London in the Hollywood Reporter it blew my mind....
http://www.hollywoodreporter.com/news/dark-knight-rises-beat-bfi-351134
I have a feeling that people are low balling the midnight numbers for TDKR with the $30m estimates I've seen kicking around the net.
If Harry Potter can set a record with $43m (with 3D pricing admittedly) then TDKR should be able to do close to $40m.
The venue, operated from Wednesday July 17 by Europe's largest exhibitor Odeon, for the British Film Institute, said there have been over 60,000 tickets bought and 43 shows sold out so far for the Warner Bros. release this week.
In total, 43 shows are now sold out, including screenings for early birds at 04.25 and 04.55 this weekend.
http://www.hollywoodreporter.com/news/dark-knight-rises-beat-bfi-351134
Actually BOM is counting on a big midnight opening for TDK. They estimate that TDKR will make $30 million on Thursday midnight opening, which will offset the 3D difference.
I have a feeling that people are low balling the midnight numbers for TDKR with the $30m estimates I've seen kicking around the net.
If Harry Potter can set a record with $43m (with 3D pricing admittedly) then TDKR should be able to do close to $40m.