:/
Where did I say that? Where did I even suggest it?
They won't get near to what Nintendo's selling them at trade price, but I definitely expect a price war. If MCV is right then they have about £45 breathing room between what they bought them at, and the current prices, with which to do some cutting. They can make some of this back on games and accessories, plus being the cheapest on such a high profile gadget -- especially when you sell more than games -- is going to draw people to their stores in search of other bargains this Christmas, whether it's on other presents or food for the season.
They have very a strong motivation to want to undercut their rivals when you think of it that way, even moreso considering the season.