They're not giving us enough information to properly construct a compelling narrative. I write video game box art analysis and critique at vgcovercritique.com. I've touched on this subject a lot. It's OK (and usually necessary) to invite questions with your art (who are these people and why should I care?) but we can't simply ask these questions. We have to be compelled to answer them. There is no conflict driven by color, angle, or anything else. Orange, like all colors, can be powerful but we have no contrast here. Internally to the piece we have no frame of reference to pit this orange against. This is the most ineffective kind of cover art in my opinion. Besides this initial discussion, it has almost literally no impact. People say the original Mega Man represents some of the worst cover art, but I believe them to be incorrect. That cover has stayed with us for years and has brought out some kind of emotion (between laughter, disgust, etc.). This cover, however, fails to elicit anything. It's not bad enough to be hated. It's not good enough to be loved. It will, like to many other video game covers, be lost forever in a sea of armor-clad marines, knights, and robots who haven't been given sufficient reason to appear on the cover in the first place. It's a real shame, because this game for all we know will be fantastic. And here we are with a flaccid and decidedly orange first impression.