I still can't reconcile paying so much for digital content. When I can buy a 2.99 book from my LCS for 2.25 (25% discount). Even 0.99 sales feels too much. 0.99 should be normal price and then 0.50 for sales or something.
It's really shitty! I remember Marvel and DC excuses for increasing their prices blaming it on rising costs and a smaller market, arguing that if they could they would like to charge less and be available to more people....
Well they don't have to worry with printing and shipping costs with digital, and they have a huge almost untaped market there, and yet they still charge the same thing digitally.
They should just openly admit that they are greedy. It would be more honest. I doubt Comixology's take is bigger than printing/diamond/retailers.