The problem is, Sony's advertising is complete shit. Things are ramping up a tiny bit for the PS4, but the Vita was left out in the cold. PSP had a fuckton of endorsements in 2004-2005, along with consistent ads each year after.
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And people wonder why the Vita is so unknown to the masses.
I only hope it's because they are waiting to push it more fiercely with a revision where they can make more of a profit.