The episode underscored an old truth of storytelling: that characters who want something and take action are more compelling than characters who dont. TV viewers, like anyone else in life, respond to confidence and enthusiasm. The knock on Mad Men season six to date is that it was rambling and overly morose. (I dont entirely share that, by the way. I like those melancholy, slow Mad Men episodes, and theyre necessary to the flashier ones.) Don Draper had become a moody, contemptible asshole, contemplating death and having an affair that seemed only to depress him and the married woman he was sleeping with.
The break with Jaguar, and the chance to pitch Chevy, seemed to snap Don out of his funk, and with him, the showit was as if the clouds parted over the second half of the episode. I dont think that anyone who thought Don Draper an asshole before (correctly, in most respects) suddenly thinks hes not. But we were again seeing the confident, assured asshole we once knew, and thats the more fun kind of asshole to watch. Schemes are fun. Action is fun. Swagger is fun.