EatinOlives
Member
I'm going to enjoy watching this entire marketing exercise backfire. Who the hell thought that hiring undercover commenters to insult your target audience would be a good idea?
The point is that you're not supposed to know they're being paid to say this shit. You're supposed to think they're regular posters like you and I and are on your "level". It's the same reason why they plant people in their conferences to cheer and clap loudly. If you think that's just a regular person who's just really excited, you subconsciously buy into whatever is going on in the stage.
It's basic psychology in marketing. See also: planted questions in Q&A sessions. People tend to follow the status quo among peers. If enough people you think are peers have an opinion, that's far more likely to influence you than a greasy-haired salesman in a suit will.
EDIT: This isn't exclusive to Microsoft, obviously. This happens everywhere, from product expos to commercials to politics. Microsoft, however, is especially bad about it in the gaming industry and oh so transparent.