Wow, that's worse than anyone was saying. Trying to shut down the entire smash tourney that was there due to the community raising nearly 100K for charity.
I have no words to describe that. What a bunch of dickheads.
It wasn't just Smash part. Nintendo wanted to shut down the entire event, Nintendo settled on just not allowing Smash to be streamed.
Do nintendo even have community people in their employ like capcom and other companies do like s.kill? It would go a LONG way to avoiding boneheaded mistakes like this that antagonize their biggest supporters.
During today's Live on 3, Joey "Mr. Wizard" Cuellar, one of the guys behind EVO, was on hand to discuss the upcoming event.
He talked about the situation that went down with Nintendo and how their legal department stated that they couldn't stream Super Smash Bros. Melee, and how things turned around.
Cuellar stated that he initially talked to a few people inside of Nintendo's camp and they didn't see a problem at first, but he didn't get in touch with their legal department, as you don't always want to go that route, cause they can shut things down early.
As the event was nearing, he received an email from Nintendo's legal department, letting him know that they not only wanted to shut down the stream but the Smash tournament as well.
Wizard said at the time they didn't present EVO staff with any options, they simply wanted to shut them down, as there was no offer of licensing fees or anything like that, so they could run things as planned.
After some discussion with EVO staff, they got Nintendo to agree to just shut down the streaming part of the event, and they decided not to press any further and comply with their legal department completely. Shortly after that, an announcement was made about them being unable to stream Super Smash Bros. Melee this year.
The story went viral quickly, with a number of sites and Twitter feeds talking about what went down, and generating a considerable amount of bad press for Nintendo. In short order, Nintendo ended up calling Tom Cannon, another EVO staff member, later on and informed them that they had reversed their decision.
Cuellar noted that EVO staff did nothing on their end to try and change things, and he felt it had to be the bad PR (public relations) they were getting that caused Nintendo to change their minds.
He felt that through this process, Nintendo was just trying to protect their IP (Intellectual Property).
This isn't the first time something like this has happened with Nintendo, as back in 2010, MLG was unable to attain streaming rights for their Super Smash Bros. Brawl tournament.
Cuellar did note that he was grateful to Nintendo for letting them stream and host the Super Smash Bros. Melee tournament.
All heil GAF?Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
Can I just say.
Does Nintendo "get" anything? They don't get online, they don't get region free, they don't get tournaments or supporting the community.
They don't get naming their consoles ,...... man
I can't believe this is real. They actually wanted to shut the entire smash tournament down.Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
nintendo loves cancer confirmedI can't believe this is real. They actually wanted to shut the entire smash tournament down.
wow
Can I just say.
Does Nintendo "get" anything? They don't get online, they don't get region free, they don't get tournaments or supporting the community.
They don't get naming their consoles ,...... man
can't blame Nintendo's legal dept, it's common knowledge if your game gets streamed on the internet a certain number of times the IP rights legally go to every individual who watched said stream
That's what I'm wondering, I can't believe Nintendo doesn't have community managers to deal with these non-issues. You can't let the legal department decides what's ok and what's not.
If what Ravidarth said (Skullgirls dev) earlier in this thread about what he's heard about NoJ's attitude towards youtube and other online trends is anything to go off, the reality really isn't far off.they probably actually believe that or something similarly superstitious considering Japanese Game Development Culture
There was that one fellow on Twitter, @Sempuukyaku, who says he has some connections way, way up there and acts as Nintendo street representative in Seattle. He was very vocal in getting people to call Nintendo Customer service with regards to the incident before they pulled the U-turn
Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
It wasn't just Smash part. Nintendo wanted to shut down the entire event, Nintendo settled on just not allowing Smash to be streamed.
entire event = entire smash tournament, which was the case.So this is wrong.
Legal and marketing teams need to sit down and have a really long chat with each other.
Has anyone posted this?
http://www.eventhubs.com/news/2013/...uation-had-be-bad-pr-changed-nintendos-minds/
Should be added to the OP, IMO.
Pretty much what I pictured in my head haha.I feel some random member of the legal dept was just browsing the web during his or her lunch break. They saw the news about the stream, and tightened their tie.
"Aw hell nah. I'm shuttin this shit down".
Hours later, the a PR dude kicks down the door.
"What the fuck, man?! Run this shit by us next time!"
"I was just trying to protect the I-"
"Reverse the decision now!"
they wanted to shut down the entire EVO tournament?
they wanted to shut down the entire EVO tournament?
No they wanted to shut down the entire tournament scene worldwide, past and present. Iwata himself was going to go back in time and stop the infamous Daigo parry from ever happening.
No they wanted to shut down the entire tournament scene worldwide, past and present. Iwata himself was going to go back in time and stop the infamous Daigo parry from ever happening.
Well, their games usually turn out pretty good... But everything else, not so much.
Come on now.they wanted to shut down the entire EVO tournament?
Everything? Crazy?yeah, they make utterly fantastic games, but everything surrounding those games is increasingly smothered by ridiculous, crazy, out-of-touch bullshit
but he didn't get in touch with their legal department, as you don't always want to go that route, cause they can shut things down early.
What I'm interested to see now is what happens the next time one of Nintendo's IPs is being streamed under a high-profile unofficial event.
This was really fucking dumb of Nintendo but I hope they (or at least their legal team) took something out of it.
What I'm interested to see now is what happens the next time one of Nintendo's IPs is being streamed under a high-profile unofficial event.
This was really fucking dumb of Nintendo but I hope they (or at least their legal team) took something out of it.
Oh, ok. You didn't ask for permission in case they said no. That makes it alright then.No, it doesn't.
Yes, send a letter asking why they haven't asked fucking permission to do it like any semi-respectable organisation should.
MLG didn't stream brawl because Nintendo legal wasn't open to negotiating it, and it's typically the job of the legal team to shut these things down regardless of PR or community implications. Evo did ask for permission and was in contact with Nintendo, but they essentially got a form letter C&D order because Nintendo legal just sends those things out.
That's how the whole Let's Play situation happened. From Nintendo's point of view, the law means they need to shut down any public performance or recording of their game, and to allow people to post that stuff in the first place is generous. The backlash from this and from youtube probably confounded Nintendo greatly.
If Iwata could time-travel I would imagine he'd spend his time on more pressing matters.No they wanted to shut down the entire tournament scene worldwide, past and present. Iwata himself was going to go back in time and stop the infamous Daigo parry from ever happening.