You think those dozens of people commentating and running brackets do it as a day job? Or that they all even get paid for it, period?
It isn't even a full-time thing for the people in charge. Tony Cannon is a software developer at some other company.
Most events like this do. Even PAX makes heavy use of volunteers via the Enforce program, and their tournaments are also entirely volunteer run.
I know how much they put into it. But I also step back and realize that neither side is really setting out to fuck over the players, it's businesses disagreeing with each other. I'm not getting swept up in the conspiracy theories by Nintendo fans that they were trying to pretend Melee didn't exist, nor by FGC followers thinking Nintendo wanted SRK to die in a fire.
The two companies already resolved the dispute. Both provided their side of the story. The attempt to keep the drama going after both sides got what they wanted is what I'm trying to figure, here.