1. Killzone: Shadow Fall
2. Drive Club
3. Knack
4. Infamous: Second Son
5. The Order: 1886
6. SSM New IP
7. GG New IP
8. ND Project PS4
9. Gran Turismo PS4
10. The Last Guardian
That's ten for you, all 'AAA' ones. Bear in mind there are sequels to existing franchises also for PS4, and also other SCEJ/SCEE/SCEA projects coming. More than 2/3 of those '30 titles in development from SCE WWS' will be AAA releases or retail releases. Also, keep in mind that 10 of them are coming beyond year one. Now, our perception of what is AAA could differ (for example, I consider Knack AAA just like I consider Killzone to be), but those are games with strong budgets.
Plus, SCEE has something to show for Gamescom.