... you really don't get it. Nintendo Direct is a press release. Every other publisher maintains a blog where they release game assets. They cooperate with external magazine publishers and gaming sites to deliver assets and playthrough footage. They release press releases. That's what they do. Nintendo Direct isn't intended to be a MEGATON ANNOUNCEMENT CONFERENCE, it's intended to be the routine way in which Nintendo releases new information about games under development. The only reason anyone thinks different is because of F5 OMG BOMB ZEL DROPPEN LET'S GET UP AT 4 IN THE MORNING TO WATCH internet meme culture. Just because it happens to be streaming on its first-run doesn't mean it's supposed to be a live event spectacular.
You can continue expecting Nintendo Direct to appear every 4-6 weeks and offer footage and updates on games coming out in the near future combined with teases of far-off announcements. Just like other publishers do in magazines and on websites.
Repeat this on every page; Lord knows that people are incapable of understanding such a simple notion on their own, as demonstrated by this and every other ND thread.