Following the GeForce 660 and 650 Ti Boost price cuts NVIDIA decided also to lower the prices of high-end segment.
Current price of NVIDIA’s GeForce GTX 780 is far from being competitive in comparison to Radeon R9 290X and the upcoming R9 290. Both cards are supposedly faster than GTX 780, so the Green Team had no choice but to lower the price of their flagship. Of course NVIDIA has still an ace in the hole, yet unreleased GeForce GTX 780 Ti, but it two weeks before it reaches the market.
New prices
NVIDIA’s GeForce GTX 780 will receive a price cut over $100. Final prices are not yet confirmed , although first European retailer has dropped the price to €430.
NVIDIA’s GeForce GTX 770 will now cost around $50 less (€279 in EU).
UPDATE:
GTX 770 from 279 EUR
GTX 780 from 429 EUR
KFA2 GTX 780 from £419.99 inc VAT (OCUK)
http://videocardz.com/47388/nvidia-drops-prices-geforce-gtx-780-gtx-770-graphics-cards
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