More than five years into its run, AMCs The Walking Dead remains a primetime powerhouse and is well-represented in Nielsens year-end lists of the most popular TV and social media draws of 2015.
According to Nielsen live plus-7 estimates through mid-November, Walking Dead was the No. 1 entertainment series of the year in adults 18-49 and adults 18-34 and trailed only NBCs Sunday Night Football and CBS The Big Bang Theory and NCIS in total viewers. It averaged 19.7 million viewers per episode to hold off the years hottest newcomer, Foxs Empire (17.8 million).
The zombie drama was the most time-shifted television program of 2015 when comparing its viewership done same-day vs. that done within a week of a telecast. Nielsen estimates that The Walking Dead gained 10.89 million viewers in a weeks worth of VOD and DVR playback, and was followed by The Big Bang Theory (9.40 million), Empire (7.66 million) and NBC dramas The Blacklist (7.33 million) and Blindspot (7.13 million).
Walking Dead ruled as the No. 1 series on television in Twitter exposure for a third straight year, according to Nielsen. On average, about 4 million people saw one or more of the 424,000 tweets sent about each new episode, and these tweets were sent by an average of 153,000 unique authors and seen about 28 million times.