Good thing is it seems a lot media/creative kinds of products have straddled this path. And not too many other industries do.
All I know is in the companies I've worked at for 20+ years (all kind of similar in focus and industry, but sell different products) is that selling products using the traditional strategies of good price, product, no politics, no nonsense, no nickel and diming GAAS kind of strategy holds true. Just sell a product that does the job and doesn't ruffle feathers or promote it with potential stupidity. Well look at that? Record sales and profits and no twitter battles. Nothing stops a company selling orange juice or wallpaper from doing dumb shit, but notice nobody does? And when someone gets out of line (like Procter and Gamble going rebel with the anti-dad TV ad), they get ship shaped back to normal fast as sales sunk complete with backlash. So they dont do shit like that again.
But in media/creative, it seems like even tried and true metrics like low and behold "Sales" isnt even enough to make them reconsider. Crazy. But that's how it is.