This is happening in every single public company, and it's all about money. It may sound like conspiracy, but it's actually pretty basic. Nearly all retirement fund allocation is done by Blackrock, Vanguard, or State Street. All three of these are heavily involved in pushing an agenda created by the The Human Rights Campaign. This is why they started changing allocation of funds based on scoring factors they determined through "ESG" lens rather than pure performance. If you want to score well in these factors you need to do a whole shitload of this kind of posturing, and then you can get more funding, or have greater allocations, both which drive up your stock price. Another part of this is public companies can rank higher in these scores if they source from companies which fit the agenda, so suppliers or vendors also dress themselves up in this performative shit so that their "virtue" can be used by companies to up their scores. Altogether it leads to one big circlejerk where every company is trying to do as much performative shit to help the "oppressed" as possible, all while not really doing anything valuable at all.
I used to work for a private utility company that was public. While many of the office staff and administration were progressive (As well as a lot of customers, since it is based in a super progressive liberal city), 80% of the employees in the company were blue collar workers (linemen, power plant operators, etc...). The company had to be really careful to tow the line. They did all of the bullshit you see in these slides. Had a chief diversity officer, celebrated transgender employees, etc.... But they were super careful to not "advertise" among employees much because so many people hated that shit.