She sounds like a very intelligent person, but i disagree with her explanation that emarginated people tend to emarginate. That might be true, but it's not what's happening here.
I was also doubtful she could really be a gamer, that has nothing to do with me wanting to exclude other people, more with the fact that in our experience, very few women are interested in AAA games, and using women to sell products aimed at men is as old as marketing. Ubisoft, of all companies, knows that very well.
And she's a good looking woman, which is even more suspicious.
I don't know if you guys were around a couple decades ago, but back then you would have a hard time believing a cool, good looking GUY could be a gamer.
Games back then required a dedication that 'social people' simply didn't have.
It took years to turn videogames from 'nerdy' to 'cool' and videogames themselves had to change quite a lot
They will grow to appeal to women, but the process needs time.
But the approach people suggest is wrong.
Including a female lead in COD is not going to solve the problem, that's not the point at all.
Killing, shooting stuff, beating, racing. The 'fun engine' in these games is mostly fueled by typically, biologically male instincts.
The problem is not the industry isn't including female leads, the problem is the industry can't (doesnt want to) come up with fun 'mechanisms' that would appeal to women.
Which, however, is understandable from a business perspective. Even in nature, playing games is mostly a thing for young males, it only makes sense that they would aim at the largest group.