Topher
Identifies as young
The console entry fee of $400 or so. It's why releasing games on PS5 and Nintendo unlocks a new audience to Microsoft (particularly in Eastern Europe and Japan), whilst the Steam push really doesn't.
Every platform that requires hardware (not cloud) has that "entry fee".
You are not going to force gamers to stop using Steam. It is the primary gaming platform on PC. This anti-Steam agenda (that Microsoft clearly does not share) is a waste of time.